5 steps for crafting an inspiring purpose statement

Oliver Holtaway
Oct 30, 2017 · 4 min read
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Image for post
Steve Fuller, Co-Founder of The House

#1 Draw the map before you plot the course

#2 Look for “perpetual stretch”

#3 Combine the emotional and the rational

#4 Plain language

#5 Tangible enough for employees to make it their own

By following these five tips, you can create a purpose statement that both inspires people to ask this question and equips them to find answers for it.


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