Creative Leadership Programme

What it takes to lead creatively in the 21st century

Oliver Holtaway
Purpose Magazine
2 min readFeb 6, 2018

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The 21st century is making new demands of leaders. Sticking safely to the rational, the structural and the measurable no longer cuts it. Today’s great businesses — Tesla, Amazon, Airbnb, Google — are making remarkable leaps and bounds based on a keen sense of creativity, imagination and possibility.

Our weeklong, curated programme explores what it takes to unlock the creative potential inside leaders and organisations, and build the breakthrough businesses of tomorrow.

How it works

We start with what’s important to you, exploring your own relationship with creativity and creative influences. Then, we inspire you with speakers and ideas from game-changing businesses and organisations that are celebrated worldwide for their unique perspective and imagination.

From there we go deeper, equipping you with the practical tools, techniques and methods you need to detach from a purely logic-based way of thinking and build your creative muscle. We also build your confidence in expressing creative ideas, empowering you to have courageous conversations with your colleagues.

As well as unlocking your own creativity, we also help you to build creativity into your teams. You’ll interact with top talent from the cultural and creative industries, who will show you how to develop and curate spaces for creative thinking and acting within your organisation. This will leave your team will better placed to overcome the fear of the unknown and make imaginative leaps forward.

Outputs

At the end of the session, you’ll have:

  • Stronger creative muscle
  • The tools and confidence to think and act like a more creative leader
  • A toolkit of processes and activities that will help you build more creativity in your organisation
  • A practical guide on how to build creative teams
  • A compelling collection of case studies and stimuli that build the argument for creativity in 21st century business

Duration

Five days

To find out more about how to put creative leadership at the heart of your business, give us a call on 01225 780000 or email steve@thehouse.co.uk.

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