Refreshing Your Vision

A creative boost to make your vision more compelling

Oliver Holtaway
Purpose Magazine
2 min readFeb 10, 2018

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Every business needs a powerful and appealing vision of the future in order to build sustainable success. Our creative visioning workshop stops your vision becoming stale by injecting new creative stimuli and framing how you express and articulate it, inside and out.

Sure, your top team might have clear goals of where the company is headed — but to create a vision that will truly unify and inspire your entire business, you have to bring it to life in full Technicolor and surround sound.

A truly effective vision paints a vivid picture of a future world where your purpose has become a reality. It’s a view of the future that articulates your purpose, describes the level of your ambition, builds trust, creates focus and adds momentum — as well as pushing you and your employees to make better decisions.

How it works

In this challenging one-day session, we work with your team to help you fashion a vivid vision with real edge: iconic, tangible, and authentic.

This collaborative process is built around a robust creative framework. Using a number of reframing and rethinking tools and techniques, we’ll stretch your thinking, your language, your colour palette and your soundtrack to make sure that your vision excites people and stands out.

Most of all, we challenge verbosity and drive towards crisp, clear dynamic expressions that are beautifully concise and powerfully simple. In short, we breathe new life into your business’s vision and leave it crisp, sharp and future-fit.

Outputs

At the end of the session, you’ll have:

  • A powerfully articulated vision that is concise, easy to understand and motivating for the whole organisation.
  • A vision statement that will set out the organisation’s direction, inspire your existing team as well as attracting new talent and potential investment.

Duration

1 day.

To find out more about how to craft a compelling vision for your business, call us on 01225 780000 or email steve@thehouse.co.uk.

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