Best Platform for Building an Audience in 2020

It goes without saying that things just may never be the same after this year gets through with us. Rather than panic that life as we know it is changing — let’s focus instead on what we CAN control and how to adapt.

I’ve been in digital marketing my entire adult life. I taught myself web design and development at the age of 13 and naturally found my way into all things digital marketing as the internet progressed. Some days I like to make things pretty and others I love to get into the gritty technical and strategic side of marketing. While I’m comfortable working for myself and from home, I recognize there will likely be an influx of people looking to make the leap to starting their own business who will have to adjust and need to pickup some skills rather quickly to build an audience.

I thought it would be useful to put together this article explaining the best ways to build an audience in this current climate from a digital marketer’s perspective.

Before we begin I want to clarify a couple of things. While there are many ways to market there are typically two TYPES of marketing.

• Organic Marketing, the long game.
• Paid Advertising, the quickest ROI.

The type of marketing I’m going to be specifically talking to in this article is organic…