PURSE New Token Economy | A Fusion of Visa Convenience and Diners Club Elegance

Purse
Purse.Land
Published in
7 min readJan 29, 2024

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Hello Pursians, we are thrilled to share with you the latest developments in the evolution of PURSE!

History and Evolution of Loyalty Programs

The inception of loyalty programs, also known as rewards programs, can be traced back to the late 19th century when retailers introduced trading stamps as an enticement for repeat business. In this system, customers would receive stamps for every purchase, later redeemable for various products or services.

During the depression era, families engaged in collecting teaspoons included with each box of Wheaties. This practice evolved into the use of paper coupons, which could be accumulated and redeemed as points toward housewares. Among the notable collect-and-redeem rewards programs was the S&H Green Stamps program. Consumers could collect stamps from various establishments like grocery stores, gas stations, and department stores, trading them in for items from the S&H catalog.

Image: S&H Green Stamps from 19th century, source Wikipedia

These early loyalty programs paved the way for the development of airline affinity programs, starting with the inception of American Airlines’ frequent flyer program in 1981. This trend expanded globally, encompassing multiple airlines and hotel brands. Simultaneously, credit cards began introducing their multipurpose rewards programs, such as Discover’s cash-back rewards launched in 1986 and American Express’ Membership Miles (later renamed Membership Rewards) in 1991.

Today, credit card rewards have become both ubiquitous and highly desirable, offering consumers an extensive array of redemption options, uses, and values. This has driven an increased demand among consumers to acquire new rewards cards.

Vision: Shaping the Future of Crypto Payments

In the fast-paced landscape of today’s financial world, the crypto payment industry has undergone substantial evolution and growth since 2017. Recent research indicates a noteworthy surge in the number of cryptocurrency payment users and a corresponding increase in spending on blockchain technology.

*Refer to the data below for more insights.

Catalyzing Crypto Payment Evolution: The Role of Rewards Programs

The remarkable growth of crypto payments, achieved in a remarkably short span, owes much to the dedicated efforts and decades of hard work within the fiat payment gateway.

The robust foundation laid by the fiat payment giant has served as a launching pad, propelling crypto payments to unprecedented heights.

With the infrastructure securely in place, the pivotal question arises:
How can we expedite the growth of crypto payments and foster greater understanding within the crypto community?

Our solution lies in the introduction of a Rewards Program.

In simple terms, if crypto payments represent the vehicle, Pundi X stands as the flywheel, and PURSE serves as the lubricating oil that not only accelerates but also ensures the smooth functioning of the entire ecosystem.

This synergistic approach aims to propel crypto payments to the next level, emphasizing both acceleration and education within the crypto community.

The diagram above is only for illustration purposes.

Spend-to-Earn Model: Driving Loyalty in the Crypto Ecosystem

Embracing a paradigm similar to traditional credit card cash back or flight mileage programs, our spend-to-earn model aims to reward customers for their transactions, fostering loyalty and growth within the ecosystem.
Customers accrue loyalty points as they engage in spending activities, creating an incentive for them to remain active within the system.

Within the XPOS/Pundi X network, every transaction becomes an opportunity for both customers and merchants to reap the benefits of $PURSE rewards.

Holders of PURSE can enjoy a myriad of perks, ranging from gifts and goods to services and even cash back features, all attainable by utilizing their accumulated rewards through further spending.

This innovative approach not only promotes user engagement but also establishes a symbiotic relationship between users and the platform, enriching the overall ecosystem.

Introducing Club PURSE: A Decentralized Marketplace for Token Utility

In a concept reminiscent of the iconic Diners Club, the Club PURSE emerges as a decentralized marketplace, providing a platform for merchants, projects, and advertisers to showcase their goods or services by utilizing $PURSE.

This innovative marketplace facilitates a seamless exchange of value within the ecosystem.

Merchants and projects alike can leverage $PURSE to enlist their offerings on the Club PURSE, broadening their reach and engaging with a discerning audience. In turn, customers gain the exclusive ability to use their $PURSE tokens for the redemption of a diverse array of goods and services featured on the marketplace.

The Club PURSE not only enhances the utility of $PURSE but also fosters a vibrant ecosystem where transactions are driven by mutual benefit, creating a decentralized marketplace that aligns the interests of both providers and consumers.

Ways to Acquire $PURSE Tokens

Unlocking the potential of $PURSE tokens is made accessible through various channels within our ecosystem. Explore the diverse avenues below to accumulate and utilize $PURSE across different blockchain networks: BEP20, Osmosis, Pundi X Chain, f(x)core, and ERC20.

  1. Spending through XPOS via p(x)Card: Utilize the revolutionary p(x)Card with XPOS transactions to earn $PURSE tokens.
  2. Staking $PUNDIX on Pundi X Chain: Participate in the PUNDIX’s validator delegation on the Pundi X Chain to earn $PURSE tokens.
  3. Staking $PURSE: Explore the option of staking your existing $PURSE tokens to earn additional rewards.
  4. Operating XPOS (Merchant Reward): Merchants operating XPOS systems can reap rewards in $PURSE as a token of appreciation for their contributions.
  5. Being a New p(x)Card Holder (Coming Soon): New p(x)Card holders will soon enjoy additional avenues for obtaining $PURSE tokens.
  6. Spending through XPOS via Blockchain Wallet (Coming Soon): Stay tuned for the upcoming feature, allowing $PURSE acquisition through XPOS transactions via your blockchain wallet.
  7. Being a New XPOS Merchant (Coming Soon): Exciting opportunities await new XPOS merchants, offering a pathway to acquire $PURSE tokens.
  8. Other Opportunities: Keep an eye out for additional avenues and promotions designed to reward users with $PURSE tokens.

It’s crucial to note that $PURSE operates on five distinct blockchains: BEP20, Osmosis, PundiX chain, f(x)core, and ERC20.

Presently, $PURSE (ERC20) is isolated from BEP20, Osmosis, Pundi X Chain, and f(x)core, with the anticipated completion of the bridge integration by March 31, 2024, facilitating seamless transactions across all three blockchains. Stay tuned for an enhanced and integrated $PURSE experience across the entire ecosystem.

Unveiling the 1 Billion $PURSE Ecosystem Pool

In a landmark initiative, our team is dedicating a substantial 1 billion $PURSE tokens to the Ecosystem Pool, a strategic allocation designed to bolster and reward our vibrant community across various phases.

Phase 1: 100 Million $PURSE Tokens
Eligible Audience: Existing p(x)Card Holders and PURSE Task Achievers (Task Details TBA)

During this phase, 100 million $PURSE tokens are allocated. Existing p(x)Card holders and those who accomplish designated tasks (to be revealed soon) stand to benefit.

Utilizing p(x)Cards for transactions on XPOS presents an exciting opportunity for p(x)Card holders to win random $PURSE rewards, up to 5% of their spending. Accumulated rewards will be disbursed after a 7-day period, and p(x)Card holders can conveniently claim their rewards through the p(x)Card app.

Phase 2: 200 Million $PURSE Tokens
Eligible Audience: Club PURSE Merchants, Blockchain Wallet Spenders, Existing and New XPOS Merchants, New p(x)Card Holders

This phase extends its reach to a broader audience. Club PURSE merchants, users of blockchain wallets, both existing and newly onboarded XPOS merchants, and new p(x)Card holders are eligible to partake in the allocation of 200 million $PURSE tokens.

Phase 3: 300 Million $PURSE Tokens
Eligible Audience: Club PURSE Merchants, Blockchain Wallet Spenders, Existing and New XPOS Merchants, New p(x)Card Holders, Club PURSE Members Staking Reward

The third phase broadens the spectrum further, including Club PURSE members eligible for staking rewards. With a pool of 300 million $PURSE tokens, participants across various segments are in line for rewarding opportunities.

Phase 4: 400 Million $PURSE Tokens
Eligible Audience: To Be Discussed

In the fourth and final phase, details for eligibility are yet to be disclosed. Stay tuned for exciting updates and discussions regarding the allocation of 400 million $PURSE tokens.

This innovative approach to distributing $PURSE tokens underscores our commitment to fostering a robust and engaged community.
As we embark on this journey, we look forward to sharing the benefits of the Ecosystem Pool with our valued users and contributors.

Previous unveiled drop in 2022 and 2023

We have been incentivizing $PURSE tokens with the community since 2022, noteworthy incentives include 4 billion dropped in 2023 to Upbit Exchange users and 2022 1.5 billion dropped to Binance users, amongst other campaigns.

Stay tuned for exciting updates that promise to enhance your PURSE experience!

Best regards,
Club PURSE

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Purse
Purse.Land

Reward token by @PundiXLabs. Created to incentivize #XPOS usage, redeem #NFT’s, expand Pundi X Chain’s ecosystem and increase $PUNDIX value through rewards.