How to Use Twitter to Scale Up Your Business Sales

It should be no surprise to anyone that social media plays a handy role in helping people grow their business online. You can promote your business by using social media, specifically Twitter, and run your marketing campaign to grow your business and sales. Here are some steps you can take to squeeze the maximum from Twitter’s potent reputation as one of the best social media platforms.

1. Twitter Cards implementation

To be able to make your tweets pop out or stand out to users, you can utilize Twitter cards. Basically, you can set up your website in a way that when people share your posts, the image for your company also shows up in their tweets. There are about seven different forms of Twitter cards, which you can use for brand promotion:

a. Summary cards
b. Photo cards
c. Gallery cards
d. App cards
e. Player cards
f. Product cards
g. Lead generation cards

2. Identify and Engage with influencers

Any influencer in your line of business is a valuable source of leads. Influencers can influence the purchase decisions of others thanks to their knowledge or relationship with the audience. Hence, you may want to initiate engagement with such an influencer. Chances are, they have already roped in the kind of audience that would be interested in what you are selling. By engaging with influencers, you get the opportunity to gain more followers, better visibility, and increase traffic through engagement.

3. Make your Email List the Starting Point for Twitter ads

With its opt-in feature, it is highly likely that your email database has names that are actually interested in knowing more about your brand. Use ‘tailored audiences’ when setting up your ads on Twitter, and upload your email list. They are already showing interest in your brands and are on the fence about the purchase process. With such an audience, you can make your remarketing more effective.

4. The Right Number of Hashtags are Important

Using only two hashtags in a tweet can increase engagement 21% more than those who use 3 or more tags. It is proven that adding too many hashtags can be counterproductive to your campaign’s efficacy.

It will be wise to limit to 1 or 2 hashtags for every tweet and be very careful in how you’re using them. If you can’t do it on your own, you can try using tools that will help you identify the right hashtag for use.

5. Increase Twitter Followers’ Count for Better Visibility

To build your Twitter followers, you will need to make sure you are catering to the appropriate target audience. You can use tools to increase your target Twitter followers. This is primarily enabled by data and in-depth analytics. The outcome is that they are able to find apt users and initiate conversations meant to drive conversions. The greater your followers’ count, the more engagement you will bring in and the more clicks you can get for your website.

6.UTM Tracking setup

UTM tracking is a great attributing tool that helps you track and analyze any links you share. It helps you find out where people clicked on them and what happened after they did so. It creates individual URLs for every link so you can add details of whether a link received organic traffic or paid traffic.

For example — you have a Twitter ad in place and you’re also sending out organic tweets. Google Analytics may not be able to make out which clicks to your site came from the Twitter ad and which came from your other tweets. This makes it impractical to track conversions, bounce rates and sales. UTM tracking solves this hitch by creating individual URLs for every link so you can add information about whether a link is from organic traffic or paid. Thus makes possible to track conversions, bounce rates and helps in boosting business sales.

7. Make the most of Pinned Tweets

You can pin one tweet at a time on your timeline. If anyone opens your profile, that’s the tweet they’ll see first. You can use it to draw people’s attention to the latest promotion or most recent content.

8.Analytics and Optimization

Using Twitter Analytics can be an important tool because it helps you figure out how many followers you have, where they are from, their age and gender, and with that, you can find out if your marketing tactics have been producing traffic or not, or whether your target audience is gravitating towards you.

You can monitor your monthly twitter account highlights by logging in at analytics.twitter.com. You can navigate to tweet activity dashboard section by selecting view all tweet activity under your Top Tweet of the month. From here you can track tweet analytics, customize date ranges, and export data. You can also click on the audiences tab to learn about your followers.

9.Guerilla Marketing

Guerilla marketing, as the name suggests, is a marketing strategy with which you post something completely unexpected or interact in an unconventional way to promote a service or a product. You can choose to use a sense of humor in your marketing campaign or even post a self-aware internet meme. This loosens the rigidity of traditional marketing.

Honda did that last year with a guerilla marketing campaign that reached a younger audience on Cyber Monday (the busiest online shopping day of the year).

10. Use apologies to expand visibility

Twitter has become the hub for official apology statements and apology videos. It is a good platform to apologize for your mistakes and make an effort to rectify your mistakes, like through coupons or free products. Any venture or company can make mistakes.

By owning up to it, you are seen in a positive light and people will be more inclined to engage with your company since you have shown dedication to customer satisfaction. This practice would make you win sales in the long run.

11. A/B split testing

Twitter is a cost-effective source for cheap or even free traffic. You can utilize it to test what tweet or landing page converts most efficiently. There are tools that can help you create A/B split tests of landing and squeeze pages on your website. That way, you can get quality traffic from your Twitter campaigns. The more you experiment, the more you will know about what type of tweets or landing pages convert better and thus would help you in boosting your sales.

12. ‘Grab the eyeballs’ Publicity

There are unique ways you can market your brand on Twitter, say, by making a statement through a certain video ad, or interacting in a way that may seem strange but directly ties into the product you are marketing. Puns, actions, or anything that can gain media coverage is something you would want to leverage upon.

13. Combine with TV Advertising

Once you have acquired a good audience on digital channels, at some point in time you would also think of other marketing channels, like Television Ads. During that process, you can engage your followers in the TV ads by posting it on Twitter, you can appeal to both audiences. For example, posting the ad before broadcasting it on TV, and asking the followers what they would like to change about it. This one extra step can generate a lot of engagement and interest from Twitter followers.

To conclude

These effective hacks will surely help you walk that extra mile in promoting your venture on Twitter. Make sure to use these and witness a phenomenal spurt in traffic and engagement even in the competitive online landscape.