Image for post
Image for post

Illustration Identities Are Our Thing

Ryan Putnam
Feb 21, 2018 · 5 min read

Brand Audit

Image for post
Image for post
Image for post
Image for post
Credit Karma Brand Audit Results

Visual Landscape

Image for post
Image for post
Image for post
Image for post
MessageBird Mood Board (illustrations: top left Julianna Brion, top right Hannah Swann, bottom left Hannah Swann, bottom middle Ryan Putnam, bottom right Chris Delerenzo

Style Construction

Image for post
Image for post
Image for post
Image for post
Here One Illustration Construction
Image for post
Image for post
Scratch Illustration Construction

Library of Illustrations

Image for post
Image for post
Image for post
Image for post
Airbnb Library of Illustrations
Image for post
Image for post
Operator Library of Illustrations

Illustration Legacy

Image for post
Image for post
Image for post
Image for post
Page from MessageBird Illustration Guide
Image for post
Image for post
Page from Credit Karma Illustration Guide

Growing the Process

This process has worked great for a bunch of the illustration identities we have created, but every company is different. Often, products and brands are at different stages so some of these steps might encompass more. In some cases this process can open more discussions about the brand.

Digging Deeper

In the near future we will publish a number of case studies highlighting this process in some of the illustration identities we have built. We are also going to dig deeper into each step in separate articles. Subscribe to our Medium feed and watch out for more work from us!

Image for post
Image for post

Putnam Studio

Putnam Studio is a San Francisco based illustration and…

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store