There is a huge discussion nowadays whether PWA has a future in mobile or if we will continue to see native apps leading the market.
In eCommerce, already installed native apps have better conversion and usability in comparison to a regular mobile version of the site. Also, performance is slightly better. But the challenge is to get customers to install the app. Usually, it is too complicated for them to download the application to their phone.
In addition, for the web stores, the cost of support and development is much higher in comparison to the mobile version.
Gladly, there is a solution to this problem. Announced by Google in 2015, PWA received positive feedback from the experts because of its simplicity of development and great user interaction. In May 2016, at the Google I / O Developer Conference, The Washington Post demonstrated a freshly developed mobile hybrid website application. Widely supported by
big enterprise companies, Progressive Web Applications is now getting more and more popular in the business world. Big players like Alibaba, Flipkart, and Twitter have talked about the huge increase in mobile conversion after PWA implementation.
So, what are the reasons to switch to PWA in 2019?
Recent publications regarding user engagement with native apps confirm some of the concerns that were brought by many specialists: the hype with traditional applications has passed, and the percentage of those who uninstall applications continues to grow rapidly.
Comscore recently reported that most smartphone users download zero apps per month. Only about one-third of smartphone owners install at least something, and most of them download from 1 to 3 applications per month, which is very low. Some of the reasons for that are in user experience with getting/installing apps as well.
PWA allows users to install the application in 3 clicks, without logging in to Marketplace. Also, you don’t need to open the App Store in order to find a needed app; you just add the website you want to your screen in a couple of clicks. This speeds up the installation process significantly and also simplifies the user journey.
Let’s see other advantages of PWA
Push notification functionality. You don’t need a native application for interaction with your customer with this well-known marketing channel.
Offline mode. Just imagine, if you are in a subway and accidentally your internet connection is lost, with PWA, you still can continue to browse and make a purchase.
Higher SEO ranking. With PWA implemented, your website is ranked higher by Google compared to competitors without it.
Low cost of development. Modern native app development and support can be veryexpensive. In addition, you are required to pay to the App Store or Google Play on a yearly basis. To turn your site to PWA is not a complex thing, and there are many companies in the market that can help you with that for a reasonable price.
You don’t need App Store or Google Play approval. With PWA, you will receive the native app experience without any need for an app platform.
With all of the above, you can see clear advantages in PWA for your eCommerce solution. In 2019, Progressive Web Application will not be just some new and interesting technology; it’s already a must-have for companies who want to make a difference in the market. With the huge growth of mobile users in eCommerce within the next 10 years, the industry will
demand easy-to-use and convenient solutions, which PWA certainly has the potential to be.
Nevertheless, we should take into consideration that this technology is still quite young and there are features that are missing in comparison to native apps. Progressive apps can’t send SMS or make calls, access your calendar, contact books and alerts, etc.
To sum up, PWA technology is actively evolving, and a lot of companies are adopting it for their needs. In eCommerce, there is a very promising Progressive Storefront approach that has gathered the Github community from all over the world, and it is practiced by young
companies, like Progresify and others.
Get more info on PWA in eCommerce:
Progresify.com — Progressive Storefronts for eCommerce