PWiC at Women in Analytics, 2019

Pakistani Women in Computing
Published in
4 min readApr 2, 2019


I had the pleasure of attending the 2019 Women in Analytics conference. It was a 2 day conference featuring data-centric talks delivered by female professionals. The conference was attended by 700 women and men and it was great to see such an amazing turnout. I was awed by how diverse the crowd was, the organizers had put in a lot of effort to make it so by sponsoring students, fly-ins from around the nation, and by hosting a data visualization competition.

Sarwat Ismail — PWiC Growth Lead, Seattle chapter

I enjoyed engaging with students, data scientists, engineers, and designers in a variety of industries. It was exciting to have great conversations with attendees from industries such as fintech about how they use and visualize data and some of the nuances.

My own background is in software development so I saw this conference as an opportunity to shape my understanding of data analysis and data science problems in a way that would make me a more effective resource for our customers at Microsoft.

Key Takeaways

· “Technology has outpaced the law. AI isn’t yet regulated. It’s not just what computers can do but what they should do.” — Microsoft lawyer Emily Schlesinger took part in the “Ethics in Algorithms Panel”

· Lack of diversity in analytics = false consensus effect. It’s why Amazon’s AI recruiting tool showed bias against women. Don’t blame algorithm; team that designed it lacked diversity — Yvonne Wang, Exos Financial

· We need to hire based on critical thinking skills etc over technical skills. You can teach technical skills but it is much harder to teach critical thinking/problem solving/leadership!

· It is important not let your analytics strategy become an afterthought. When we lose sight of our objectives, we double our efforts.

· Long-term success for someone in analytics doesn’t hinge on technical skills; it requires solid problem solving and communication skills, as well as a strong desire to learn

· Use a “think tank” to map strategies and KPIs / metrics to business goals. Get all the stakeholders involved in creating the roadmap, via

· Mai Alowaish presented an excellent blueprint to align stakeholders around business goals, KPIs and the supporting metrics and sources in order to focus on high delivery outcomes.

· We need data ethics by design, not legislation. Machine learning will not become fair on its own

· Most common ways to build ML skills is to practice on canned data, but this causes problems with real data. Real world data is messy, incomplete, and sometimes even racist, sexist, and immoral. We need to acknowledge that the real world can be garbage at times, and consequently we should be building systems that combat this, instead of succumbing to it.

· If the data you work with has some inherent biases, the model will not only learn those biases but will end up amplifying them

· Amazon has been trying to develop a tool to automate resume screening and hiring. The project had to be scrapped because it showed a heavy prejudice against women

Jennifer Prendki former Chief Data Scientist at Atlassian and Founder Alectio


There were a variety of very interesting talks and it was hard to pick which one to attend! My personal favorite was this talk about Data visualization using Tableau. The speaker gave some very practical advice about do’s and dont’s of creating data visuals. Some key themes that I found useful for PlayFab were:

  • Make sure that your most important numbers and charts are displayed first starting from Left to right
  • Do not use too many colors and use colors wisely
  • Avoid cluttering the page with too much data
  • Use a grid layout as it helps produce a reading order
  • Don’t bury the most important fact, your KPI, in a chart. Show it loud and proud as a Big A** Number (BAN)!
So many talks, so little time!

Data Visualization Contest

The conference held a Data visualizations contest and I took pictures of some of the finalists. Tableau was the most commonly used toolset to build these gorgeous visualizations.

Useful Resources:

About the Author

Sarwat Ismail is a Tech enthusiast with 13 years of industry experience. She is currently a Software Developer in Xbox, Microsoft and no, she does not play games all day. Sarwat is very passionate about mentoring fresh talent especially women in technology and takes great interest in coaching them into becoming thriving members of the industry. When she is not writing code, she takes an active role in college recruiting, giving campaigns and hackathons that help improve company culture. She is a mother to three handsome but mischievous boys who keep her at her toes. In her free time, she loves to experiment with new baking recipes and makes and eats way too much banana bread. Want to learn more about Sarwat? Here is a super cool article by PWiC that details her journey in technology and accomplishments.



Pakistani Women in Computing
Editor for

PWiC is a global community of women in technology fields hailing from Pakistan & their global allies, with the aim of connecting, learning and growing together!

Recommended from Medium


See more recommendations