We’re taking crypto to the public
Loyalty programs have evolved from a simple reward system to a more tailored and tech-powered means of customer engagement. And qiibee is here to support, develop and push this movement. For our team, our overarching goal is crystal clear: We want to bring blockchain and crypto to everyone, not just the early enthusiasts, the tech geeks or the crypto fanatics — we want to reach as many people as possible with this amazing technology!
Why do we want that? We are firmly convinced that the technology powering our business, the blockchain, is the future and that it’s going to revolutionize our daily life as we know it. And we’re not only talking about how it can fundamentally change the way we interact with loyalty programs, but things like voting, paying taxes, travelling or making overseas transactions — the possibilities are practically endless.
What counts is that the potential of blockchain is irrefutable. And the more people get in touch with the technology, the more it is explored and the more use cases will emerge. Ultimately, this will benefit users, developers and beneficiaries alike. So it makes total sense for us to push for a mainstream adoption (it’s only for the greater good, people!).
And how will we achieve this? Well, think about how our ecosystem works. On the one hand, you have the loyalty players who offer the loyalty programs and rewards, and on the other hand, you have the users collecting the rewards. We aim to boost our reach via network effect as much as possible — basically, the more brands we have on board, the more loyal customers will use loyalty on the blockchain, so that there will be a spillover effect due to the dimension and visibility of the program. This way, we create a large community that organically attracts more and more members.
Currently, there are roughly 30m digital wallets worldwide. If you add to this number the billions of users of loyalty programs - a staggering 80% of the population in the US alone is enrolled in at least one loyalty program, according to Reuters - you can begin to realise the vast potential that is inherent in coupling up crypto and loyalty programs. We can successfully leverage our network to multiply the numbers of digital wallets created to a staggering few bn wallets.
And for customers, our product allows the interaction with crypto without the need for an upfront investment. So even though a user might have never even considered owning a digital asset, simply because of all the hassle that comes with crypto investing (verifying your identity, setting up a wallet, finding the optimal exchange etc. etc.), by taking part in the loyalty programs in qiibee’s ecosystem, the interaction with crypto and blockchain is facilitated. Just think of how we turned a daily activity such as drinking coffee into a gateway to crypto.
All in all, thanks to the network effect inherent in our business and sales model, we can reach millions, if not billions of people with our vision. And our products and services make it super easy for brands and customers alike to interact with the blockchain technology and cryptocurrencies with the least amount of effort required. So, let’s do this together, let’s all push for the blockchain and crypto adoption to bring the total number of wallets used to a few billion! :)
Disclaimer: All of the information presented in this blog post is tentative and is subject to change at any time. None of the information herein should be construed as legal, accounting, or investment advice of any kind. This blog post does not represent a solicitation for investment, nor does it represent an offering or sale, public or private, of any kind of financial instrument, security or otherwise, in any jurisdiction. This blog post is provided as-is, for informational purposes only, with the intention of describing a prospective software system.
