Sudo Review: Understand thousands of reviews in seconds

Aaron Li
Qokka
Published in
3 min readMar 29, 2019

TL; DR: Checkout https://beta.sudoreview.com and our APIs. You can reach out to us at partnerships@qokka.ai

We know reading and analyzing reviews are one of the biggest time-consuming activities in shopping. It is not unusual to hear stories such as someone (i.e. me) spending more than 5 hours to purchase a $20 bean bag, just because there are so many options on Amazon.

Shopping for $20 bean bags with 10+ Chrome tabs (30k+ bean bags on Amazon, 194M+ results on Google)

And we only realized how big the problem is after we look into the numbers. Here are a few interesting statistics:

  • each day about 43% people spend time on shopping (according to BLS)
  • of these days, people spend 100 minutes on average on shopping
  • 90% of online shoppers and 80% in-store shoppers rely on opinions from other people (as in, other customers, instead of experts).

Qokka (qokka.ai) was founded with a simple idea: helping people understand mass opinions in real time. E-commerce was one of the first applications we experimented with.

So we created Sudo Review, a set of APIs built on top of Qokka’s Opinion Engine, to enable businesses and developers to create software that benefits from understanding mass opinions. To give a few examples: brand analysis, trend prediction, review monitoring, shopping assistance, and more.

To give shoppers, developers, and e-commerce businesses some concrete examples, we launched “Best of Amazon” website at https://beta.sudoreview.com. This web application is tightly integrated with Sudo Review APIs. Here is what it offers to online shoppers:

  • More than 200000 best sellers on Amazon over 200+ categories
  • Quick “Sudo Review” (summary) for every product, that summarizes what people like and dislike, with a few key words.
  • Up to 10% cash back (for users who logged in, and finalized the purchase on Amazon)
https://beta.sudoreview.com

Behind the scene, Qokka’s Opinion Engine reads through thousands of reviews of every product, and uses custom-built natural language understanding algorithms and machine learning models to understand them in real-time, and use the patterns within the language itself to present the results.

We also created a Chrome extension which automatically inserts the summary on Amazon product page. You can get it from Chrome extension store.

Sudo Review Chrome Extension: https://chrome.google.com/webstore/detail/sudo-review/pndobdjdllchlageecdbcadikahaplke

We are beta testing the website (and the APIs). Beta users of the website will get extra perks such as additional cash back.

If you are a company or a developer, and you are interested in using our APIs for your own application, we would love to hear from you. You can reach out to us at partnerships@qokka.ai

Happy shopping!

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