[Product Development Series — Part III] Value engineering: designing products that sell

This article has been co-written by Steve Anavi, Co-founder and President at Qonto, and Regis Medina, a hands-on executive coach and lean researcher (his new book Learning to Scale is out), who has been working with Steve for the last 18 months. It is part of the Product Development Series composed of 3 articles: Part I | Part II | Part III (this one).