How to use QR codes in construction business and construction marketing

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QR TIGER QR Code Generator

10 min readSep 1, 2021

QR codes in construction are becoming a popular tech tool to establish and increase brand awareness as well as to streamline operations.

As the new era of device-driven technology takes over from marketing to operations, construction business owners embraced it to meet the ever-changing needs of customers.

QR code or also known as ‘Quick Response’ code has been used by many businesses –from agriculture, FMCG, to pharmaceuticals. It has flexible uses making it a very good investment in terms of marketing a new product or service and in engaging customers.

From a customer standpoint, they can easily scan and access valuable content through their smartphone camera. Tech-savvy clients would agree that QR codes make information sharing fast, safe, and convenient.

If you’re a contractor, developer, or construction business owner you can use QR codes to build your brand and increase leads.

QR codes for construction sites and business operations

1. QR codes to keep track of materials in construction

Thefts often happen at a construction site and tracking the lost equipment becomes a problem. To avoid these mishaps you can attach QR code tags on the equipment and other construction materials.

The data can be stored in a manageable centralized platform or software to access and consolidate the information once the QR code tags are scanned. Make sure that on your end that you have Enterprise resource planning (ERP) systems, the CRM, or an in-house system.

These systems hold this product information along with the history of the transaction of the item for tracking the distribution chains. You can also contact the QRTiger QR code generator to have your QR code API integrated into your system.

2. QR codes for construction safety

Accidents and faulty installations usually happen in construction sites. Make it easy for your employees to properly install or assemble equipment with handy reference guides via QR code.

To share safety protocols, you can make a video and convert it to a video QR code. Then print it on on-site posters. When scanned by your employees, it will automatically display the video on their smartphone screen.

Another QR code solution you can use is to convert your PDF document into a PDF QR code. You can always update the content as this QR code is in dynamic form. If there are changes to the instruction guides, you can modify the content anytime even after printing.

3. Share confidential documents with password-protected QR code

Data breaches can cost you huge impact in terms of finances and reputation. Protecting your company’s sensitive information can be heightened using password-protected QR codes.

With password-protected QR codes, you can share a document or file to select people only. The information on your documents will only be accessed by the people with whom you shared the QR code password.

In case you want to allow more people to access the document, you can disable the password feature as well. You can activate the password feature in the URL or website QR code, file QR code, and H5 QR code.

QR codes in construction marketing strategies

1. Social media QR code

Social media is a rich platform that helps you grow your brand awareness, help you reach more people, and gain a better position in your construction company.
Contractors and companies in the home building and remodeling services can use Facebook, Twitter, and Instagram to reach more homeowners.

To effectively reach more followers, subscribers, and leads you can use a social media QR code.

The social media QR code connects all of your social media channels in a QR. When scanned by a user, it will display all your social media links on their smartphone screen for easy viewing.

2. Dynamic URL for your website

Having a website of your construction company helps builds trust among your customers. It helps to establish your legitimacy as a company. To boost the web traffic of your website, you can share it not only online but also offline.

By converting your URL into a dynamic URL QR code, you can share your website with more audiences and entice them to visit. Since it is dynamic, you can redirect your audience to another landing page of your website that you want to promote.

You don’t have to reprint again the code and you can just edit the URL content any time you want.

3. H5 webpage for your construction business

In this mobile-centric era, you can promote your services to the mobile community using the H5 QR code webpage.

It is a dynamic QR code solution that uses H5 technology in making lighter versions of desktop webpages.

You can use this solution to create event mobile pages, your marketing video, or any other interactive content.

If you don’t have any website yet, you can use this H5 QR code solution so you don’t have to pay for a domain.

4. Video marketing

Sharing video content has become a necessity for many construction-based businesses as it has become a new engaging platform to showcase their firm’s capabilities, secure new project bids, and keep stakeholders in the loop.

With videos, you can share your company’s services and its success stories via video content. To easily share your videos, you can convert them into a video QR code.

A video QR code will lead your scanners to a video display after scanning the QR. You can also track the success of your video campaign by generating your video QR code in a dynamic form.

5. QR codes in marketing collaterals

You can’t put too much information in your print collaterals, right? QR code can help you add more valuable content to your brochures, flyers, posters, and billboard.

If you want to convert files such as a document, a video, audio, or image, you can use the file QR code solution.

This way, your customers can see more information by scanning the code. Customers will feel more valued as they can get more information about your business and this information are accessible to them.

6. Grow your network with vCard

To progress in the construction industry, networking is essential to your strategy.

Exchanging business cards are typical when you attend events and fairs. However, since there is a high demand for safer communication, you can still give out your contact details using a vCard QR code.

A vCard QR code digitally presents your contact details to your scanners’ smartphone screen when they scan your QR code attached to your business card.

After scanning the QR code, the user can choose to download your information right away on their mobile device making it more handy and valuable than the traditional business card.

How to make QR codes in construction

Go to www.qrcode-tiger.com

Select the type of QR code you need for your construction business operations and marketing

Enter the corresponding details

Switch from static to dynamic QR code to edit and track your QR code

Customize your QR code

Scan test and check for errors

Download the QR code and deploy it

Why do you need to generate your QR codes in construction in dynamic form?

Dynamic QR codes are a powerful type of QR code that allows you to track your QR code data and you can edit the contents of your QR code.

It is cost-efficient as you can save resources such as printing and redistribution costs. Your employees will no longer have to reprint your QR codes even after printing them if they edit the QR code content.

Aside from being a versatile type of QR code, you can also make use of dynamic QR codes to push your sustainable initiatives in your company.

Editing your QR code content

To edit your QR code, click on the QR code tracking data. Then go to your campaign, and click on the ‘edit data’ button for you to add another URL or file.

Tracking your QR code data

As mentioned, Dynamic QR code tracks the QR code scans. You can see a detailed report of your QR code campaign via the downloadable CSV file.

The metric or statistical data are the following:

Real-time data of your QR code scans

You can see from the time chart the number of scans you get. You can filter the data by days, weeks, months, or years!

Device use by your scanners

Are your scanners iPhone or Android users?

Map chart for a wider QR code scans view

The map chart in the QR code generator gives you a comprehensive and better view from anywhere in the world where people have scanned your QR Code! And under the map chart, you can see the summary of your QR code scans’ overall statistics.

Plus, you can integrate Google Analytics for rich and in-depth data of your QR code campaign.

QR codes best practices for your construction business

1. Identify the purpose of your QR code

QR codes are created to simplify processes and to make marketing strategies more effective.

As you decide to integrate QR codes in your construction business, it makes sense to ask about the benefits you can get by using a specific QR code solution.

It is better to keep your goals in mind as you select the best QR code solution you can use for your operations and marketing.

2. Add a catchy call-to-action

A call to action makes it clear to potential customers which action to take next as they see your QR code.

It also helps you remove friction in moving the scanner down the sales funnel as they access your valuable content.

Make sure that your QR code aligns with the purpose of the QR code. You can try to add these examples of call-to-actions, such as “Scan this QR to (compelling reason: read testimonials, to connect with us on social media, etc.).”
Related: 12 call to action examples that highly converts

3. Redirect scanners to a mobile-friendly page

Your employees and customers used smartphones to scan your QR code. That is why it is important to have a mobile-optimized landing page.

This also ensures that your scanners have a smooth user experience as they accessed your content.

4. Ensure printing quality

QR code can be formatted in SVG or EPS which ensures that its original quality will not change even after several resizing or modifications.

Moreover, avoid using materials that are non-porous or excessively shiny as it will affect the overall look of the QR code.

5. QR code placement matters

In deploying or distributing your QR code, make sure to consider the location where you will place the code.

Put them in the areas where there is high foot traffic and where your target audience can easily see and scan the code.

In keeping with its scan-ability, don’t make the QR code too small that your audience might not recognize it anymore.

Related: 10 QR Code Best Practices

Ensure smooth operations and effective marketing with QR codes in construction

QR codes in construction allow you to streamline your work processes and information sharing. It also makes your marketing efforts more engaging and interactive.

QR code technology is proven to be one of the most game-changing tech tools that are also scalable, cost-effective, and easy to use.

If you want to know more about the QR code solutions you can use in your construction business, visit QRTiger today!