Nike QR Code: How to use QR codes in footwear and apparel marketing
The Nike QR code campaign by one of the leading footwear and apparel brands is an excellent example of how QR code technology helps and boosts various industries’ marketing and advertising efforts.
Nike is a company that has managed to become a household name by using new technologies to produce quality goods at affordable prices. Nike is always at the forefront of new technologies and uses them to its advantage.
It has never been easier to market any business in the modern age of social media and digital technology. But with a smartphone and an internet connection, you can reach millions of consumers worldwide. Plus, with the emergence of QR code technology, brands can expand their customer base.
These two-dimensional barcodes are popping up all over. From billboards to shopping bags, people are marketing their products in different ways, and because of it, they’re increasing brand recognition, traffic, and sales.
It’s no secret that an effective marketing campaign involves a well-planned promotional strategy and many different mediums. QR codes are just another tool available to today’s marketers. But what is a QR code? And how can they be used in today’s marketing strategy?
What is a QR code, and how does it work in marketing?
Have you heard the word “QR code” before? I think it is too a familiar word to most of us. We are getting to know the great word of QR code entirely.
But still, how much do we know about this little black square?
Is there anything beyond just a piece of two-dimensional black and white codes?
Created way back in 1994, the Quick Response code serves as a gateway to uncovering information. You can embed your website URL, social media links, video, audio, and even documents in a QR code.
QR codes aren’t just for direct marketing!
The tiny barcodes have the power to help marketing teams in apparel brands re-imagine their campaigns. It allows your customers to unlock valuable information by scanning the code using their smartphones.
Marketers can incorporate QR codes in various marketing channels such as print, online, and many more. This way, it allows your campaign to be seen by a larger audience.
Moreover, by creating your QR codes in dynamic form, you can maximize the QR code uses. You can access information by tracking the QR code scans, editing your QR code content in real-time even after deploying it, and retargeting the scanners for more conversions.
Why QR codes can enhance your brand loyalty and customer engagement
To know more if QR codes are worth the hype, here are the benefits and why you should use QR codes in your next marketing campaign.
Expands mobile marketing efforts
QR codes are a popular tool in mobile marketing and advertising.
This tech tool is becoming more and more mainstream as people fondle their phones during their every waking moment, and this is a great tool to reach potential customers during the “offline” moments.
Using this technology, you can drive new visitors to your Facebook page, offer discounts when scanned, advertise your location for in-store pick up, or a host of other applications.
Cost-efficient and easy to implement
QR codes can be an easy, inexpensive way to engage with your customers in a meaningful way and increase your brand recognition through apparel marketing.
As mentioned, you don’t have to reprint your QR codes when you generate them in dynamic form. You can save time and resources when implementing your QR code campaign.
Marketers also found it convenient when incorporating QR codes in any marketing channel. It can be plastered on the sides of buses for your outside-of-home advertising efforts or made as a website widget.
Engages your customers
QR code is advantageous. Whether you are using it to gather information about your customers or taking it one step further and using QR codes to enhance your brand’s activity, there are creative ways you can use QR codes that will genuinely improve your interaction with customers and bring you success.
You can redirect your customers to how-to videos, allow them to shop on your online store, or offer them discounts using QR codes.
Boost conversion and sales
Using the QR code tracking feature of dynamic QR codes, you can quickly see how well your campaign performs.
You can also implement remarketing campaigns for those who have scanned your QR code using the Google Tag Manager and Facebook Pixel retargeting tool.
This way, you can increase brand familiarity as well as customer engagement.
Nike QR code campaigns: How Nike uses QR code in apparel marketing
Nike has been one of the most successful and creative marketing companies in the past few years. This has led to their current status as a symbol of first-class sportswear. Let’s find out some of its QR code campaigns.
Nike QR code for better in-store experience for shoppers
Image Source: NIKE
Customers can conveniently shop by scanning the Nike QR code on mannequins and apparel.
After scanning a QR code at the base of the figure, a head-to-toe look will appear on the app, which will allow the shopper to see all available sizes and colors and request to try the products on.
The team behind this strategy can easily track which mannequin gets the most attention by measuring the QR code scans and try-on requests.
Personalized Nike QR code on shoes
Image Source: NIKE
Nike stepped up their QR code marketing game and made a personalized QR code for their customers’ shoes! The campaign initiative resulted in a partnership between Nike and WeChat, China’s most popular messaging app. Customers who want customized Nike shoes have to scan a QR code to follow the brand.
The shoppers can pick which vibrant, colorful image they want and submit it to Nike, in which the brand will give a response message along with the personalized shoes that match with the color of their choice.
Nike QR code on T-shirts to engage shoppers
In 2008, Nike and Wieden+Kennedy embedded the Nike website into their clothing tags and ran a campaign called Poetry, where they allowed users to scan the labels to read their custom poetry.
They sent out over 25,000 T-shirts with QR codes and collected over 250,000 scans. That’s huge exposure for Nike!
Related: How to use QR codes on clothing apparel and T-shirts?
Nike QR code to promote brand awareness
Nike wanted to target young men in China so they launched a new clothing line to extend their well-known store called “Off-Court”.
Their main goal was to boost product awareness and grow brand loyalty. The company decided to promote their sportswear using QR codes.
Boosting social media engagement with Nike QR code
Nike recently introduced the Nike+ FuelBand. In a press release, it talked about how “using private-labeled QR codes, Nike was able to direct users to an Instagram site with nearly 3 million followers” (referring to the Nike Instagram).
Related: How to create an Instagram QR code in 7 steps!
QR code to optimize download rates of Nike app
Image Source: NIKE
Nike incorporates app store QR codes on their website to allow shoppers to download their app conveniently.
This is possible using App Store QR code which will redirect scanners to different URLs based on the device they’re using: Android OS or Apple’s iOS to download/install your app.
Users don’t have to search your app’s name anymore as they can whip their smartphones and scan to download your app instantly.
Related: What is an app store QR code and how to use it?
How to create your QR code for apparel marketing
- Visit QRTiger QR code generator website
- Choose the QR code solution that you want to generate for your apparel marketing campaign
- Fill in the needed information and content for your QR code
- Always choose dynamic QR code
- Generate and customize the QR code
- Launch a QR code scan test
- Download and display the QR code
Other ways to use QR codes and make the most out of your marketing campaigns
While QR codes can serve as a valuable component to your marketing efforts, they do not constitute a complete marketing plan on their own.
You need to make sure that you are effectively using your QR codes. Below I tell you how to do just that using the different QR code solutions from the best QR code generator:
1. Increase conversions with QR code retargeting
Imagine a person visits your website but decides to leave without buying anything. If this happens, you are getting zero-dollar profit. But wait; there is a solution to convert those customers who would otherwise lose.
You can do all this and more by retargeting your customers as they scan dynamic QR codes (URL, File QR code, and H5).
Using the best QR code generator, you can enable the retargeting tool by adding the Google Tag Manager code or the Facebook pixel code to your QR code.
2. Boost your social media presence using a Social media QR code
Are you using QR codes to aid in your social media marketing? If you’re not, you’re missing out on leads and conversions. You can also attract new followers and subscribers with a social media QR code.
This solution allows you to house all your social media links in one mobile-optimized landing page so you can increase your social media reach quickly.
Related: How to create one QR code for all social media profiles
3. Engage customers using Scan-based Multi-URL QR code
How do you get people to keep coming back from buying your products or availing of your services? You need to engage with your audience.
One of the QR code solutions that can help you is the scan-based multi-URL QR code.
You can run a promotional campaign by giving out specific discounts or products based on the number of scans you’ve set.
When people scan your QR code, they will be redirected to a particular URL after a certain number of scans.
For example, the first ten scanners will get a higher discount then the following ten scanners will receive another discount.
Related: What is a multi URL QR code and how to use it?
4. Offer engaging product videos
Would you like to re-engage with your customers? Create consumer activity? Create a buzz about your brand?
Then it is high time to use videos in delivering valuable product information to your customers. With the help of video QR code, you can easily share your product views to your customers.
All they have to do is scan the code to directly view your videos.
Make your next campaign take the spotlight and partner with the best QR code generator online! Learn from Nike QR code campaigns!
Nike and other brands create strategies for their customers to engage socially with the brand.
Thanks to QR codes, marketing products, personifying brands, and making consumers more interactive is now possible!
They are compelling and can cause a significant impact if used effectively.
Create your QR codes now by contacting us here!
