QR codes on TV commercials: New normal for running TV ads

Val Pacaña
QR TIGER QR Code Generator
8 min readJun 28, 2021

Using QR codes on TV commercials enables brands to give an interactive engagement to their viewers by scanning the QR code that leads to an online content.

Using QR codes on TV ads, innovative marketers can convert offline engagements to online conversions. QR codes can take viewers to any forms of advertisement or promotions online just by scanning the QR code using a mobile device.

From plain and static viewer TV engagement, brands can make use of QR codes to leverage consumers interaction to their brand using QR codes!

So how does this smart technology works? Let’s find out!

QR codes on TV commercials and how does it work

QR codes are 2d barcodes that contains an information (URL, video, social media, digital business card etc.) The data embedded in a QR code is generated using a QR code generator online.

It has the ability to lead viewers to an online information of any kind once they scan the QR code using a smartphone device.

QR codes can be seen displayed and are accessible anywhere it is placed whether it’s printed in offline marketing campaign materials (brochures, flyers, billboards, stickers etc. ) and in online marketing campaign or a digital QR code (QR codes on TV ads, social media, websites, computer screens, mobile, etc.)

QR codes on TV commercials are also no longer new. In fact it’s been used by many marketers to engage television viewers and promote their products, services, drive traffic to their website, boost online presence, redirect scanners to their online shop and many more.

Digital QR code

QR codes on TV ads are digital QR code that is displayed on online marketing platform.

Digital QR code like QR codes displayed on TV ads is a form of QR code marketing campaign which uses an online platform through television. As what we can mentioned, QR codes are great to use as they provide dual form of marketing (both offline and online).

QR codes on TV ads: Real-life examples

There are a lot of examples how QR codes are used on TV ads. Here are some use-cases scenario how innovative marketers are making use of QR codes on TV ads!

Burger king QR code commercial that leads to a free whopper

The fast-food burger chain giant, Burger King, just recently rolled out fun QR code TV advertisement that gives free a whopper deal to viewers.

The company’s initiative also aims to levitate viewers anxiety who are stuck indoors during the height of COVID-19 pandemic.

During advertisements, a QR code appear on television, if the viewer is lucky enough to scan the QR code that contains the free whopper deal, then a free meal awaits for him!

Fashion TV channel to drive website traffic and engagement

The international fashion broadcasting TV channel, Fashion TV, is also taking advantage of the QR code marketing campaign on their television channel.

Every once in a while, a QR code will flash on the viewer’s TV screen that when scanned, will drive the viewer to their website, where the viewer can watch and browse different fashion stories and stream various campaigns of high-end brands while driving traffic to their site!

Lacoste QR code TV commercial that enables user to purchase goods

The well-known French clothing company also joined the bandwagon of QR codes advertisement on television.

Lacoste rolled out a shoppable TV advertisement using a QR code, that once scanned, will redirect the viewers to their e-commerce store where viewers can shop and purchase the brand’s product.

Love or money movie uses QR codes on television to market tickets

Philippine TV movie ‘Love or Money’ uses QR codes on TV ads that allows viewer to redeem tickets for the movie show instantly!

How to use QR codes on TV commercials

Depending on what type of content you are promoting or marketing to the audience, QRTiger QR code generator offers different QR code solutions you can use for TV advertisements.

Here are some lists how you can use QR codes on TV commercials.

Drive viewers to your online store

There’s no better way to drive direct purchases than have QR codes displayed on television ads!

Instead of having your target audience to call or contact you to purchase your item, you can use QR codes that will redirect them to purchase your products, goods right away!

To do this, you only need to generate the URL of your e-commerce store into a QR code. Just simply copy the URL/link of your online store and paste it into the QR code generator online (and make sure you generate your URL into a dynamic QR code).

Moreover, if you want your costumers to be redirected to a particular item online, just copy the URL of that item and paste it into the QR code generator online,

Using a URL QR code will redirect consumers straight to your product and check it out easily.

Drive website traffic and brand awareness for your business

Just like how the Fashion TV channel uses QR codes to advertise different luxury brands to viewers from the comfort of their own home, sitting on a couch while sipping on their coffee, a QR code is also one of the best way to drive traffic and brand awareness to your business in a very effortless manner

Viewers can easily scan the QR codes to be redirected to your online marketing campaign and website.

Let viewers download your app

If you are marketing an app and you wish to promote and boost app downloads, you can generate an app store QR code that will lead your scanners to download your app right away.

By doing this, you’re doing your viewers a favor. They don’t have to look for the app manually on Apple App store or Google Play Store.

QR codes to redeem ticket to movies

Along with movie promotion, you can sell movie tickets faster by flashing QR codes on TV ads that redirect viewers to redeem movie tickets online instantly!

Lead viewers to free meals

People love to eat, of course, and getting a free meal from their favorite restaurants will always sounds fantastic.

Burger King, one of the fast-food chain giants in the global arena, recently used QR codes in a very interactive way to alleviate the mood of their home viewers who are stuck at homes during the pandemic.

By giving them a chance to win a free whopper deal, a moving QR code will appear a few times on television screens that they have to scan to lead them to the free whopper.

If the viewer is quick enough to catch and scan the moving QR code, he might get a chance of winning a free whopper deal!

QR codes on TV commercials that leads to Gift vouchers

You can engage your home viewers just by sitting on their couch by giving them awards like product sale or gift vouchers if they completed a task, in which- they can redeem the voucher online and use later.

You can also award more points or free coupons if they share it with friends or around social media.

Allowing viewers to play fun games

Level up home viewers experience by using QR code to redirect them to fun games like scavenger hunts, trivia questions, PokemonGo, or even play your own game.

With most people stuck in their homes and are probably binge-watching on their television screen whole day, it can be your best opportunity to promote and turn your marketing campaign into exciting games that viewers will love to play!

Why should you use QR codes on TV commercials

Hook viewers with interactive content

Unlike the traditional, plain and static TV engagement, QR codes can provide an interactive visual interface to keep viewers visually hooked and entertained.

QR codes on tv commercials make room for interactive content such as redirecting viewers to videos, images, polls, games that connect with consumers in a more unique and direct way for a more compelling customer experience.

This grows customer interest in the brand and keeps their retention to the brand, as it enables them to be a part of it in a more personal experience rather than just being a distant audience.

Grow you social media following

By generating a social media QR code you can grow all of your social media followings!

One customized social media QR code can bring together all your social media and other digital resources on one page!

Connect all your Social Media Apps in one QR Code displayed on TV ads

A Social Media QR Code displays all your social media apps as Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat for Business, Reddit, Inc., etc. into ONE Mobile-Optimized landing page when scanned. YES!

Make it easy for your audience to like, reach out, and follow your social media profiles right away. No more sharing of long individual links that is inconvenient and time-consuming.

QR codes are updateable in content even after deploying on TV commercials

With your QR solution generated in a Dynamic QR code, which is a modifiable type of QR code, you can make changes behind your QR code’s content to redirect viewers to another content!

This allows you to have a multiple TV ads in one QR code! And no- you do not need to reproduce another QR code again

You just need to go QRTiger’s QR code generator online where your dynamic QR codes are also stored, and make your quick changes and update.

Track your QR code campaigns

You can track the data of your QR code scans as such the number of scans that has been made in a day/weeks/months or years. Moreover, you can also track your scanners demographics and location.

Give the information right away to the viewers

As QR codes have the ability to provide direct information to viewers in just a scan. Viewers don’t need to use other devices to get that information. They can simply open their smartphone devices and scan the QR code shown on TV.

How to create a QR code on TV commercials

  • Go to www.qrcode-tiger.com
  • Select the type of QR code you will need for your TV ads
  • Generate your QR code in a dynamic mode
  • Customize your QR
  • Scan test
  • Download and deploy

How to scan QR code on TV screen

To scan a QR code on TV screen or anywhere where you see a QR code, you need to have a smartphone device and enable the settings to read QR codes. The user only needs to point his camera towards the QR code for 2–3 seconds to access its content.

If your smartphone device can’t read QR codes you can also opt to download QR code readers/scanners.

Moreover, social media apps also have the capability to read QR codes such as Messenger, LinkedIn, Snapchat, Instagram and the likes,

TV registration using QR codes

Samsung TV QR code

Other ways tv companies use QR codes is to allow their customers to register their product through QR codes instead of having to manually fill up registration forms.

One example for this is the Samsung company which also uses QR codes to have their customers register their TV purchase online.

QR code advertising

QR codes can provide more information about the product or service without a sweat, and the information quickly goes to the user’s device in just a scan which makes effortless and hassle free.

Basically, QR codes promote interaction and engagement through the mobile phone.

This type of marketing strategy enables businesses to transfer information to the user right away.

QR codes on TV commercials: The next big advertising opportunity

Using QR (Quick Response) codes on television commercials, brands and marketers can engage their TV audiences by enabling a scan-to-purchase channel for impulsive shopping decisions in one scan of their smartphone device!

If you have more questions about how to use QR codes on TV commercials, you can contact us today for more information!

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