The Importance of Intangible Assets
Despite recent turbulence in the market, top blue-chip companies like Amazon, Apple, and Tesla have shown tremendous growth over the past decade, exponentially increasing their value and hence their stock prices.
Anyone who’s invested in these companies just five years ago should be sitting comfortably with their portfolios.
Past performance does not guarantee future results. The performance discussion of individual companies is for informational purposes only and does not represent the Fund. For NVQ top ten holdings, click here.
These companies share a few things in common. For one, they all possess a myriad of intellectual properties, like patents and copyrights, exceptional leadership and expertise, brand power, and a cult-like customer base.
Is there just one phrase that sums their commonalities up? Yes — Intangible Assets.
Significant intangible asset categories that these firms enjoy and exploit include intellectual properties, B2B rights, brand power, goodwill, data, non-competition agreements, business relationships, and public rights. Most people undermine the importance of these advantages.
As of September 2020, the value of intangible assets for the top 10 companies in the world was $10.8 trillion, according to the 2020 Brand Finance Global Intangible Finance Tracker. Given the technological advancements within the business paradigm, companies’ proportion of intangible assets are increasing substantially. In 1975, intangible assets represented only 14% of S&P 500 companies’ assets. In 2018, that percentage was at least 84%, according to Aon’s report on Intangible Assets Strategy, Capital Markets and Risk Management.
Value investors who have picked up on this trend are striving to analyze rising firms’ intangible assets and their prospective growth to invest in the next Amazon or Tesla, for the right reasons, as the significance of intangible assets seem undeniable. However, the results for value investing have been poor, to say the least. Beginning in the 1980’s, and especially after the 2008 financial crisis, value investing has been returning dull or negative results, largely due to inaccurate measurements of intangible assets.
Hence, some investors have been relying upon AI to calculate companies’ intangible assets and invest accordingly. Through machine learning, artificial intelligence can pick up important data in a plethora of fields and tries to produce accurate projections for stocks’ growth potential. The Qraft AI-Enhanced U.S. Next Value ETF (NYSE: NVQ) is an actively-managed ETF that invests in value stocks, depending on their intangibles. The AI model, by gauging intangible assets to in efforts to correct the traditional value metrics, is up 22.67% since its inception on 12/02/20 on the New York Stock Exchange until 3/31/21.
Performance data quoted represents past performance and is no guarantee of future results. Current performance may be lower or higher than the performance data quoted. Investment return and principal value will fluctuate so that an investor’s shares, when redeemed, may be worth more or less than original cost. Returns less than one year are not annualized. For current month end standard performance and expenses, www.qraftaietf.com/nvq.
Market Price: The current price at which shares are bought and sold. Market returns are based upon the midpoint of the last bid/ask spread at 4:00 PM Eastern Time.
NAV: The dollar value of a single share, based on the value of the underlying assets of the fund minus its liabilities, divided by the number of shares outstanding. Calculated at the end of each business day.
Annual Expense Ratio is 0.75%.
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Investing involves risk including possible loss of principal. Diversification does not ensure profits or prevent losses.
Artificial intelligence selection models are reliant upon data and information supplied by third parties that are utilized by such models. To the extent the models do not perform as designed or as intended, the strategy may not be successfully implemented. If the model or data are incorrect or incomplete, any decisions made in reliance thereon may lead to the inclusion or exclusion of securities that would have been excluded or included had the model or data been correct and complete. Service providers may experience disruptions that arise from human error, processing and communications error, counterparty or third-party errors, technology or systems failures, any of which may have an adverse impact.
Investors should consider the investment objectives, risks, charges, and expenses carefully before investing. For a prospectus or summary prospectus with this and other information about the Qraft ETFs, please call (855) 973–7880 or visit our website at www.qraftaietf.com. Read the prospectus or summary prospectus carefully before investing.
Distributed by Foreside Fund Services, LLC
Investing involves risk, including loss of principal. The Funds are subject to numerous risks including but not limited to: Equity Risk, Sector Risk, Large Cap Risk, Management Risk, and Trading Risk. The Funds rely heavily on a proprietary artificial intelligence selection model as well as data and information supplied by third parties that are utilized by such model. To the extent the model does not perform as designed or as intended, the Fund’s strategy may not be successfully implemented, and the Funds may lose value. Additionally, the funds are non-diversified, which means that they may invest more of their assets in the securities of a single issuer or a smaller number of issuers than if they were a diversified fund. As a result, each Fund may be more exposed to the risks associated with and developments affecting an individual issuer or a smaller number of issuers than a fund that invests more widely. A new or smaller fund’s performance may not represent how the fund is expected to or may perform in the long term if and when it becomes larger and has fully implemented its investment strategies. Read the prospectus for additional details regarding risks.
QRAFT AI-Enhanced U.S. Next Value ETF: The value approach to investing involves the risk that stocks may remain undervalued, undervaluation may become more severe, or perceived undervaluation may actually represent intrinsic value. Value stocks may underperform the overall equity market while the market concentrates on growth s tocks. The small- and mid- capitalization companies in which the Fund invests may be more vulnerable to adverse business or economic events than larger, more established companies, and may underperform other segments of the market or the equity market as a whole. Securities of small- and mid- capitalization companies generally trade in lower volumes, are often more vulnerable to market volatility, and are subject to greater and more unpredictable price changes than larger capitalization stocks or the stock market as a whole.
