5 Main Benefits of a QR Code to Help Businesses Succeed

QR Codes are everywhere and they are a great way for brands to market their products and generate more engagement. Let’s explore the 5 main benefits these codes can provide to your business and help you market better.

1. Share information instantly — QR Codes can share information quickly. No surprise there as it’s in the name “Quick Response”. But not only is the information shared instantly, it brings users online from offline channels, which is critical for brands.
2. Simplify content consumption for your audience — It doesn’t just bring users online, it conveniently brings users directly where you want them to be, while avoiding any errors since users don’t need to type a URL. Take advantage of human impulsiveness and minimize the number of steps and distractions to getting a customer to convert.
3. Engage more people with your brand — QR Codes can be custom designed. Branded call-to-actions are visually appealing and attract more consumers and ultimately increase engagement and conversion. QR Codes are also easy to share increasing virality through network effect. Engagement becomes exponential.
4. Collect meaningful data — What good is a marketing tool without being able to track success? QR Codes track engagement metrics to measure a code’s effectiveness. Site visits through QR Codes are the same as site visits through a search engine, so you can enhance SMO & SEO ranking for your website while marketing your brand.
5. Save Money — Creating a QR Code, in most cases, is completely free. They can also help brands save further on printing costs, minimizing or removing the need for printed materials, which can be replaced with easily accessible digital collateral (via a QR Code).

Get Started and Create Your Own QR Code
Now that you know what QR Codes can do for your business, create your own custom QR code for free with a tool like QRC Creator.

About the Author

Martin Barrow is the Founder of mobUX (pronounced mo-bux or mobile User Experiences) — a MarTech startup working on interactive mobile experiences that tell stories, collect data, and convert buyers. You can connect with him on Instagram, LinkedIn, Twitter, to talk about anything marketing, mobile, or QR code specific (he’ll let skiing and scuba diving topics slide as well).

Do you want to create amazing mobile experiences for your customers? Check out mobUX!