How the UX Team Could Change User Behavior
We’re proud to say that Quadcode is the place that gathers experts and great professionals that are ready to share their expertise with others. Our product designer, Evgenii Skakunov, wrote an article on How the UX team could change user behavior. Here are the main highlights of the article and the link to its full version. Read on! 😉
IT product development teams are subject to constant change, as they can expand and break down into smaller groups. While priorities are changing, resource shortages can arise. In this case, it’s essential to be flexible and adaptable in choosing methods to reach each goal.
Example: the UX team is mainly focused on users’ needs when creating the first iteration of the product. The team follows the classic need-solution approach. But with existing products that have multiple features — a well-planned development process is necessary.
In this scenario, you require a process that balances the user’s needs and new business demands. You’ll need to introduce users to the new functionality or retrain them. How do you build a process by which you can implement, test, and promote solutions that change user behavior?
Key methods and processes for the UX team
There are several key methodologies in the industry for building work in UX design teams. Among them, I would single out the following:
- Agile UX
- Design Thinking
- User-Centered Design
- Lean UX
- Behavioral Design Process
Most of the techniques focus on a new product or new functionality. In this article, I covered all of them and elaborated on the Behavioral Design Process.
Read about every methodology in Evgenii’s blog! He would be glad to answer your questions.
