ONE YEAR in QualiCal 2019
BETTER LIME, BETTER BUSINESS, BETTER WORLD
QualiCal 2030 Corporate Vision presented at QualiCal annual meeting
“To all of QualiCal Team members, my best wishes for a bright future in our family, a future possible thanks to the skills and experience of each one of you that, since decades, are daily putting your passion and your efforts in your daily job, because in QualiCal every day is day #1 !”
LIME INNOVATION ONLY.
Over the past 23 years, QualiCal has seen huge improvements and technological progress. We have experienced an amazing economic growth and we lifted our Company from the ideas and vision of its founder Gian Mario Cella to a world wide trusted role in the LIME market.
In the latest years we started also a life-changing digital revolution that could help solve technological and environmental challenges.
All the results we obtained have been achieved in the direction of the #neverstopINNOVATING R&D Corporate efforts provided by QualiCal Tech Team led by Francesco Cella and allowing QualiCal to secure 50+ active LIME projects in Europe, Asia, Africa, North America.
ONE YEAR IN QUALICAL 2019
Despite this success, traditional business model of development is strongly in crisis due to a global reduction of new lime assets, a change of the Customer expectation towards OEM involvement into project execution, and an overall increased competition due to globalization.
But the difficulties we are facing are just the face — the LIME face — of what is happening in the world on large scale at every level.
Signs of failures and imperfections in today’s markets are everywhere.
These complex challenges need the full and combined attention of government, civil society and business. Otherwise, there is no chance of solving them.
BETTER LIME BETTER BUSINESS BETTER WORLD
So, what can be done to support a radical and exponential change?
BETTER LIME BETTER BUSINESS BETTER WORLD QualiCal vision offers a positive outlook: setting business strategy and transforming markets in line with the United Nation Sustainable Development Goals (SDGs).
“The SDGs are a more radical agenda than most business leaders yet realized. They require a shift from incremental to exponential mindsets and ambitions; They require to move from our current focus on the negative impacts of economic activity to the deliberate generation of positive impacts.”
We must understand that truly sustainable development is becoming a mainstream priority for a growing number of markets and for an ever extending list of major companies.
But The SDGs, with their 2030 milestones, require a new mindset — an exponential mindset — to re-toll and overcome many of the current business models. To enter the exponential mindset, and embracing this complexity, will need a quantum jump in terms of ambition.
CHANGE or DIE.
Industry after industry now faces this market ultimatum.
This will not be because we decide to be moral or good, but because events are demonstrating the necessity of urgent and effective action.
These complex challenges need the full and combined attention of government, civil society and business. Otherwise, there is no chance of solving them.
“We must have the courage to strike out in new directions and embrace an economic model which is not only low-carbon and environmentally sustainable, but which also turns poverty, ine quality and lack of financial access into new market opportunities for smart, progressive, profit-oriented companies.”
Business as usual is not an option: but if in LIME we act now and together, than we can forge a different and new path. This is no longer “simply” a matter of reputation and trust, but a matter of long-term competitive advantage, security and survival.
© QualiCal 2010
