Organizational social-media literacy is fast becoming a source of competitive advantage

“I have the duty to develop new social-media skills and help QualiCal organizations do the same.
At the personal level, everybody in QualiCal must be able to produce compelling, authentic content; master the new distribution dynamics; and navigate information overload.
At the organizational level, I have to encourage usage through thoughtful orchestration and role modelling, become architects of a social-media friendly infrastructure, and stay ahead of rapid technology shifts.” — Carlo Cella — QualiCal CEO
QualiCal —
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