Role of Big Data in Uplifting the Mobile App Development Services
Currently, the mobile app development industry is at its peak because of heavy mobile users across the world. With ever-changing technology, a mobile app development company needs to keep pace with it. As per a research, it was found that the mobile phone users crossed the mark of 4.68 billion in 2019 and is expected to grow further this year as well. With such a huge number, there appears to be a great opportunity for mobile app development companies such as Quantumsoftech. These companies try to offer a customer-friendly and feature-rich app with the help of big data. So, you might be wondering what is big data. Is it a data of big file size or something else? Nah! Big data is something else. In this blog, I will discuss the big data and its influence on app development. So, let’s dig in.
Big Data — What is it?
In simple words, big data is a large, diverse set of information that grows with an increasing rate. It encompasses the volume of information, the speed at which it is created or collected. They are categorized with two different terms, i.e. structured and unstructured. Structured data here are referred to as those which are maintained and managed by different organizations in their database. However, unstructured are the opposite ones, they are mismanaged, doesn’t have a predefined model or a format. These data are gathered from different social media sources which help organizations gather the preference and needs of the consumer.
Role of Big Data in App Development
By the upper paragraph, we know what big data is and how it helps companies. Here, we’ll talk about how big data plays a very crucial role in offering mobile app development services.
#1 Helps to understand the customer needs — A great mobile app is that which fulfills every demand of users in terms of UI/UX, features in-built, ease of access and much more technical things. This helps in meeting your customers’ needs which is pretty much important to be in the business in this competitive world. The use of big data helps you analyze the huge amount of data generated by the users over different online platforms and enables converting them to relevant insights. This helps you to know about what different demography of users are looking for in a mobile app and you can reflect that in your app to generate business out of them.
#2 Access to real-time data — In an era dominated by technology everything is changing rapidly. To help an organization pace up with these real-time changes, big data plays a vital role. With big data on-board, an app development company can examine the authenticity of data in real-time and take decisions accordingly to turn business towards a profitable path. Using big data, different healthcare app tracks real-time data including sleep habits, eating habits and activities that enable a healthy lifestyle.
#3 Enables Building the Right Marketing Strategies
Big data enables organizations to have access to a pool of data that tells about customer’s likes, dislikes, preferences and much more.
Keeping these in mind, a mobile app development service provider can work on the right market strategies and know, how, where and when to target a particular demographic of the audience.
#4 Helps evaluating the customer experience
We all know every app’s success is based on the user experience. You are there if you find a way to unveil the secret to pleasing your customers through your app. With big data, you can crack the lock to enter the mind of your customers. With big data, mobile app developers are enabled to evaluate and analyze what users need in the app and how they use it. This allows them to provide a clear picture of working on UI/UX during the whole development process.
#5 Helps Improving the overall Mobile App Development Process
Data plays a vital role these days. Every single day around the world, data are transferred to and from business to customers and vice-versa. Mobile app developers can make good use of it by developing user-friendly applications. Big data has a crucial thing to do with the overall development process. It necessarily provides developers with a pathway during the agile app development process.
#6 Effective Analysis of User Experience
Big data is the biggest source to get inside the mind of your customers to know what they want from your app, how they want it to look and everything else. The mobile app development company in India knows its target audience well enough to produce a masterpiece app that fulfills every requirement of a user. You can get a comprehensive view of the usage and the user experience and enables evaluation of their engagement with a particular app. With all these, you can give users what they want and remain at the top of their priority list.
#7 Helps to give a Personal Touch to Your App
Big data also enables you to optimize search and make it more intuitive for the users. By analyzing data, you always have an upper hand in the competition because you know precisely what your customer wants. At the same time, you can prioritize the results and offer more contextual experience in your app that matters the most to a particular user as well.
eCommerce giant such as Amazon, Flipkart uses big data to offer specific product suggestions to different people based on their previous search history or purchase details.
Summing up, it can be concluded that big data is the reason why worldwide mobile app revenue is expected to grow $582 billion by the end of the current year. I just want to say focus on data, analyze it and develop a masterpiece app that fulfills every need of your user base. If you are reading this and among them who want to place their brand on the digital platform as a mobile app you should hire mobile app developers from Quantumsoftech. Being a pioneer mobile app development company, Quantumsoftech is committed to delivering the best and engaging mobile app development service.
