Part 1: What Is SEO and How Does It Work?

Hannah Pratte
Jan 22 · 5 min read
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Design by Hannah Pratte

Introduction

In today’s online world, making sure your content gets viewed or ranked on the first page of search engines such as Google or Bing is important. The reason being is because those search engines are a means by which to bring in organic traffic to websites, blogs, or any other medium you’re employing to market your product. So, what is SEO exactly, why is it important, and how does it work?

Why Is SEO Important?

Many of us, if we have a question, immediately head on over to our laptops or mobile devices and begin typing in what it is that we have a question on, hoping that Google will provide some insight. Most of us, including myself, click in on the first few links the search yields. Usually, if you don’t find what you are looking for, you might scroll down the page a bit or even click to the second page until you find the proper information that best aligns. Thus, we’ve come to rely on the internet as a means to answer all the questions we have in our daily lives.

What Is SEO?

First, let’s dive into what SEO stands for, in case you didn’t know. SEO stands for Search Engine Optimization. It’s a common strategy used by digital marketers to enhance the chances of content or websites getting ranked out of a plethora of other content that is competing for prime real-estate — the first page on Google. You’re now probably asking, “How can I achieve this?” There are a lot of different tactics out there that people leverage, however that section will be broken down in a later blog. For now, we are just going to discuss how it all works.

How Does SEO Work?

Search engines are wonderful tools at the tip of your fingers where you can retrieve information on just about anything you have a question about. Search engines alone like Google, don’t automatically know how content gets ranked. Fortunately, they’ve developed these little helpers to categorize all of this information. These helpers are called web crawlers or spiders whose sole job is to retrieve all of this information and put it into an index, in other words, a database or storage facility.

What Are Web Crawlers?

As the name suggests, crawlers sort through all of the content on the internet both old and new. These crawlers are designed to rank content based on how friendly it is to a user visiting that page. If it meets the criteria of being considered quality content, then it increases your chance of getting more eyes on that specific page.

Conclusion

And there you have it, a brief understanding of what SEO is and how it works. Having a thorough comprehension of SEO is something everyone who is creating content for the world wide web should be familiar with. When you know how something works you are better able to achieve your desired results.

QuarkWorks, Inc.

Build better software.

Hannah Pratte

Written by

Digital marketer who also dabbles in design at QuarkWorks, Inc. Avid coffee drinker who enjoys taking long hikes, practicing yoga, & baking on weekends.

QuarkWorks, Inc.

Build better software.

Hannah Pratte

Written by

Digital marketer who also dabbles in design at QuarkWorks, Inc. Avid coffee drinker who enjoys taking long hikes, practicing yoga, & baking on weekends.

QuarkWorks, Inc.

Build better software.

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