Design beautiful business tools

Everyone communicates and consumes content today effortlessly. Few recognise the complexity of products because the likes of Facebook or Google made using them easy. Their dedication has empowered everyone. However, the business products industry, still presents a tangible gap between professionals and the technology they’re using. This generates an opportunity for Product Designers to help people becoming more connected with the tools they use at work.

At Qubit we help leading businesses deliver their big ideas and enable them to craft personalised experiences their customers love. It’s critical for us to provide teams with beautifully designed tools that make their lives easier.

The challenge of designing elegant and easy tools that help businesses improve their processes had always fascinated me. Joining Qubit gave me the opportunity to help reshape the tools every marketer is using, and although moving from designing consumer experiences at a startup may sound daunting, I got used to it pretty quickly.

Defining the Product Design function by focusing on user needs, embracing failure as a learning opportunity and taking a gradual approach, is mandatory. This enabled me to create a clear approach to the product development process — here few insights that are guiding us:

1. Understanding roles

This is critical because every user has different requirements. The entire business structure has to be translated into the platform and getting that right means understanding the competing priorities of every team involved. Knowing the needs of every user involved will enable you to help them keep focused.

2. Connect with users

The emotional connection between the product and its users is key. At Qubit, we want to empower people to digest the huge amount of data available and take insights which can be actioned to deliver great end results.

Understanding what makes users happy and how to make them come back to the platform over and over again is key to success. Being able to also prove the value of your product, will get you the extra point.

3. Simple approach and consistent language

Business products are complex, but not everyone has the advanced skill set needed to understand them. Making implementations complex can stop people using the products to their full potential.

Consistent use of language also makes them easier to understand and improve usability. This will help users scan content organically and make them feel delighted with the product.


These are just a few elements I found useful approaching product design for business. We’re only at the beginning of this journey made of complex problem solving, and I couldn’t be more excited for what’s ahead.

Ps. If you were wondering… yes, we’re hiring!
Go check out our openings at http://www.qubit.com/careers/engineering


I’m Giovanni, Product Design and UX Lead at Qubit. If you’re keen to know more feel free to get in touch @giovanniluperti.