Build your Facebook Messenger Connections with a Quiz

Basile M. Barrincio
Queezly
Published in
4 min readJul 6, 2017

--

Source: David Marcus, head of Messenger at Facebook

Do you communicate with your customers via Facebook Messenger?

Yes? You’re right.

No? You should!

Facebook Messenger is very popular! More than one billion people use Facebook Messenger to communicate with their friends and family. It is extremely convenient and fast for people to receive information and discuss through one of the applications where they are most present. Because of that your company should seriously think of Facebook Messenger as a way to be connected to its customers.

As soon as Facebook Messenger ads became available in November 2016, many marketers have been delighted with this new channel that offer a very broad community to reach.

But this post is not about Facebook Messenger ads. The popularity of Facebook Messenger make it a good place to connect with leads, provide help to your audience, propose your products or services, discuss with customers… And using quizzes to get people to connect with you has significant benefits. That’s what we’ll talk about. We will also show you a practical case of how a brand can implement a quiz that encourages people to get in touch with it on Facebook Messenger.

Why use a quiz?

People naturally love quizzes

More than 200 million online quizzes are taken each month

The challenge side, the instant results and their flattering aspect make quizzes perfect for social networks especially Facebook. Depending on the type of quiz you can:

  • Give your audience a way to have fun while testing their knowledge
  • Make them discover more about themselves, by providing information they are looking for

Because of this amusing nature and what they reveal about us, because they allow us to prove to ourselves and to our friends how smart we are, many people don’t hesitate to jump into a quiz, and then share it. That is why even without advertising, you can get a lot of people to interact with a quiz.

You can use quizzes anywhere

Once your quiz is created, you can use it directly on your website to interact with your visitors. By integrating a quiz with your content, you can offer to your readers a captivating experience. And at the end you can encourage them to do an action such as joining your contacts list on Facebook Messenger.

You can also use your quiz on your social networks pages. They are particularly effective.

According to Buzzsumo, 82% of people who see a quiz in their social feed will try it.

Not only you can use it to animate your page and offer your followers more attractive content, but you can also use it to advertise. In fact, no matter what’s your thought about Facebook advertising you must start using quizzes to advertise and quick.

The results are so amazing that it would be a shame to miss such a bargain!

How use a quiz to build your Facebook Messenger connections?

Let’s take the example of the brand Les Escargots du Chef which produces and sells snails to individuals, supermarkets and restaurants. The brand chose to organise a contest through a quiz related to the gastronomy. It challenged people to test their knowledge and offered its products to the three players who would have the best results.

Through a series of 5 simple and well illustrated questions the player ended up with a fun and flattering message informing him about his level of knowledge and inviting him to confirm his participation by subscribing to the Messenger of the brand on Facebook.

Call-to-action at the end of a quiz made with Queezly

The message is user-friendly, and the brand clearly explains to the person why it asks him to subscribe on Facebook Messenger.

The quiz was a great success.

Indeed the quiz got a conversion rate of 41.49% and in the space of a weekend Les Escargots du Chef multiplied its number of connections on Messenger by 8.

Generating leads is not easy and marketers are often under a great pressure to generate new subscribers all the time. However, using tools like quizzes and popular platforms like Facebook Messenger can greatly increase conversion rate. As marketers, you should not overlook these solutions and should start using them if not yet the case.

I hope to have sparked some ideas in you to create lead generation quizzes!

Test the magic of quizzes by starting with Queezly for free! Our team will be happy to help you set up and spread your quiz.

--

--

Basile M. Barrincio
Queezly

Passionate about technology and marketing, I created Queezly to help businesses improve users engagement and sell more using interactive content.