How do the hyperparameters affect your attribution model and how do you choose which ones to tune?

In our previous blog, we introduce how we use attention mechanism for marketing attribution to relate different positions of a sequence of touch points. …


Originally posted to my personal blog available here.

At QueryClick, we use Azure Functions as the runtime for a number of our data collection pipelines. Serverless technology has been a recent adoption here and it’s worked out well for us so far. …


Originally posted to my personal blog here.

Databricks Notebooks are commonplace at QueryClick, they’re the combination of notebooks and PySpark for EDA and simple Spark jobs. Notebooks are controversial to say the least; they encourage bad coding standards and have a non-linear flow to their code.

However, they do have…


Photo by Jason Coudriet on Unsplash

This post is part of a series where we outline our progress in the creation of our internal analytics platform both technologically and from a cultural perspective.

At face value, self-service analytics seems so simple. …


Marketing attribution is a way of measuring the value of the campaigns and channels that are reaching your potential customers. The point in time when a customer interacts with a channel is called a touchpoint, and a collection of touch points forms a user journey. …


Data collection at QueryClick is growing. As we build out our platform and move closer to completing the next significant version of the platform we are looking to the future and revisiting the way we do things.

Our goal of being able to provide insight to our users in the…


Originally posted to my personal blog here.

As part of the Microsoft Partner Hack in November 2020, I decided to use this opportunity to try out a new method of ingesting Fluentd logs.

What is Fluentd?

Fluentd is a log collector which takes a declarative config file containing input (or “source”) and output…

QueryClick Tech Blog

Antics from the QueryClick R&D team

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