Sapna Book House App: a UX Case Study
About Sapna Book House:
Sapna book house has been entertaining customers for 55 years, By offering a wide range of books. It has over 18+ stores across India. Sapna book house has 10 million+ books to browse from and has several million online customers from its website.
The challenge:
- Create a user-friendly mobile app for Sapna book house that generates customer retention and meaningful interactions for users.
- How to reflect a great brand and user experience.
My role:
I led the product design of this project.
Tools:
Pen and Paper, Adobe XD.
Design Process
The first phase of the design process involved user research to understand competitors and user behavior.
After analyzing the data, I focused on creating user flows and wireframes to iterate faster through ideas. I then designed user interfaces that followed design principles while also considering cognitive load for the users.
Research:
I researched Sapna Book House and its competitors to gather information for designing a user-focused product.
Planning & Ideation:
After conducting some initial research, I brainstormed to generate ideas and created a user flow to improve navigation.
User Interface & Experience:
After completing the previous phases, I designed low-fidelity wireframes. After refining them, I moved on to creating high-fidelity user interfaces for the mobile app.
Please click here to see full project.
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