Boosting Fitness App Engagement with Real-Time Feedback using Pose Estimation

Kevin K DeRoo
QuickPose
Published in
3 min readApr 13, 2023
On-device pose estimation detects a push up and counts reps (video below).

The global fitness app market is booming. Valued at $13.78 billion in 2020, it’s expected to skyrocket to $120.37 billion by 2030, with an impressive CAGR of 24.3% from 2021 to 2030. Competition is fierce, and we’re only just beginning to tap into the potential of pose estimation technology. making early adoption a strategic advantage for fitness apps. Early adopters can reap significant benefits, especially considering that 57% of consumers are willing to spend more on a brand that personalises experiences.

Demo of QuickPose’s Push Up Counter with real time overlay. Code is available here: https://github.com/quickpose/quickpose-ios-sdk

Unlocking the Power of Real-Time Feedback in Fitness Apps

Supercharging User Engagement and Satisfaction

Real-time feedback using pose estimation can significantly increase user engagement and satisfaction in fitness apps. The accurate rep counting and exercise analytics provided by pose estimation technology help users track their progress more effectively, increasing session time.

Elevating the Workout Experience with Gamification

Gamification elements enabled by pose estimation can make workouts more interactive and enjoyable, leading to a higher number of active users. Personalised feedback based on users’ form and performance improves their overall experience and reduces app abandonment rate.

Differentiating Your Fitness App in a Crowded Market

Pose estimation can help fitness app product managers differentiate their app in a competitive market, driving user acquisition and retention. By identifying and addressing users’ pain points, such as unclear instructions and lack of feedback, pose estimation enhances app usability and boosts retention rates.

Fuelling Financial Growth with Premium Features

Integrating pose estimation technology can open up opportunities for premium features, contributing to the financial growth of the app. Real-time feedback not only boosts trust in the app, but also empowers users to have more confidence in their own abilities and progress as they engage with the fitness platform.

Creating a Loyal Fitness App Community

Social sharing features powered by pose estimation encourage users to engage with the app and share their achievements, fostering a sense of community and loyalty. QuickPose’s overlays are incredibly shareable, so these workouts give users content they can share on their social media platforms. By monitoring and optimising engagement metrics, fitness app product managers can leverage pose estimation technology to continually refine their app and meet user expectations, driving sustained success in the market.

Harness the Potential of QuickPose SDK for Your Fitness App

Streamlined Development and Enhanced User Experience

QuickPose SDK offers a versatile, production-ready solution that can be easily integrated into existing fitness apps or used to build new apps from scratch, streamlining development and enhancing user experience.

Comprehensive Features for Engaging and Personalised Workouts

The SDK provides a comprehensive set of features, including rep counters and hand tracking, enabling fitness apps to create more engaging and personalised workouts based on real-time, on-device pose estimation.

Reliable Performance with MediaPipe Framework

Built on the robust MediaPipe framework, QuickPose SDK ensures high-performance and reliable pose estimation, providing accurate data and feedback to both users and developers.

Innovative and Differentiated Fitness Apps

The flexibility of QuickPose SDK allows fitness app creators to develop custom app actions based on specific pose parameters, enabling a tailored user experience and greater potential for innovation and differentiation in the market.

Take the First Step Towards a More Engaging Fitness App

To learn more about QuickPose and get started with our SDK, visit our GitHub repository at https://github.com/quickpose/quickpose-ios-sdk. If you’d like personalised guidance on how QuickPose can enhance your fitness app, don’t hesitate to book a consultation call with us.

You can find out more about QuickPose here: www.quickpose.ai

--

--