The Future of Fitness Apps: Ultra-Personalisation through Pose Estimation Technology

Kevin K DeRoo
QuickPose
Published in
2 min readApr 18, 2023
You can add Pose Estimation into your apps in just days with QuickPose.

The fitness app industry is booming, with engagement rates, active users, and session times becoming more critical than ever for product managers. As competition intensifies, standing out and reducing app abandonment rates are crucial. Enter pose estimation technology: a game-changer for creating ultra-personalised features in fitness apps, powered by QuickPose. By leveraging Pose Estimation, you can captivate users, drive engagement, and boost retention rates, all while maintaining privacy.

Why Pose Estimation Matters for Fitness Apps: Pose estimation allows developers to track users’ movements with incredible accuracy, providing real-time feedback and personalised experiences. This technology can help your app stand out in a crowded market by offering:

  1. Ultra-personalised workouts and feedback
  2. Real-time virtual fitness coaching
  3. Enhanced user experience and motivation
  4. Improved exercise form and injury prevention

A recent study shows that 57% of consumers say they will spend more on a brand that personalises experiences. By integrating pose estimation, you can tap into this demand, driving higher user satisfaction and long-term success for your fitness app.

The Power of QuickPose: QuickPose is the go-to solution for integrating pose estimation into your fitness app. It offers:

  1. Easy integration using a ready-to-use SDK
  2. Real-time, on-device pose estimation for privacy assurance
  3. AI algorithms that analyse users’ movements and progress

With QuickPose, your app can detect when users complete their squats or start to struggle, enabling real-time virtual fitness features that keep them engaged and motivated. By offering such tailored experiences, you can increase session times, reduce abandonment rates, and boost retention.

Privacy-First Approach: User privacy is a top concern for fitness app product managers. QuickPose’s on-device AI algorithms ensure that no video data is sent to the developer, maintaining user privacy and trust.

Try QuickPose today

Join our TestFlight to test the capabilities of QuickPose’s demo app with real time pose estimation.

Experience firsthand how pose estimation can elevate your app’s engagement and user experience, setting you apart in the competitive fitness app landscape.

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