Titles That Are Clear and Informative Get More Reads
Passing on pro tips from Marie Forleo, creator of The Copy Cure
Hello Writers!
Here’s the scene. You’ve worked hard writing your story. You’ve run it through Grammarly. You feel like you’ve nailed it. So you throw on a clever title and hit publish.
And then you wait. And wait. And the crickets begin to chirp.
You know you’ve created stellar content but the stats aren’t reflecting this. Only a few people clicked on your story and read it. What’s the problem? Could it be the title?
Probably.
Wanna know how to fix it?
Don’t use clever titles. Instead, create clear ones.
According to Marie Forleo, creator of The Copy Cure — an online course designed to help writers maximize their writing potential — clever titles often backfire because they don’t make it easy for a reader to understand what the story is about.
This is especially true for short or vague titles. When there’s not enough information titles can come off as confusing and a reader won’t click on a title they don’t understand.
“If you confuse them, you’ll lose them.” ~ Marie Forleo
