Quidd — The Leading Marketplace For Officially Licensed Digital Collectibles
Since its inception in 2016, Quidd is building a world where technology transforms collecting.
Quidd is the original digital collectibles and NFT marketplace. For over five years, Quidd has facilitated the issuance, sale, and exchange of limited-edition, officially licensed digital collectibles, featuring more than 325 of the world’s most beloved brands, including Marvel, Disney, Game of Thrones, Rick And Morty, and more.
Quidd’s Founding Team and Early Breakthroughs
Launched in 2016, Quidd started out as an F2P mobile app, similar to those its founding team built and scaled at Topps. Quidd is a licensee, maker, online retailer, and peer-to-peer aftermarket exchange for digital collectibles.
Starting from its earliest days, the Quidd team innovated, or outright invented, a number of collecting features that were radically new at the time, but now commonplace in the NFT space of 2021. As blockchain technology continues to enter every facet of our lives, Quidd is aiming to reimagine the digital collectibles market with years of experience and backing from Animoca Brands.
Michael Bramlage, Co-Founder and CEO of Quidd, said, “The team and I feel deeply in our bones the need to use new technology to create an Internet-native economy where the superheroes — the collectors — participate in and reap proper benefit and utility proportional to their contributions. Ultimately, it’s about fairness.”
Quidd was — and still is — 100% free to download, free to use, and free to collect.
Leading the Collectibles Market
In its first five years, Quidd amassed the largest assortment of digital collectibles licenses and partnerships on the planet, featuring 325 of the world’s top brands across media and entertainment.
Fun fact: Digital collectibles on Quidd predate CryptoKitties by more than 18 months.
Quidd’s mobile-first interface and commitment to a free-to-collect model made — and makes — Quidd the ideal gateway for turning millions of fans into first-time digital collectible and NFT collectors.
In many ways, the first five years of Quidd can be described as “NFTs before there were NFTs.” From 2016 through 2020, collecting on Quidd was done for fun or love, but not money.
Digital collectibles, for many people, play a central role in their lives. Collectors often form communities, build friendships, and help each other share in the passion of buying and trading their favorite collectibles. Quidd was built with this idea in mind, knowing that collectibles are much more than something to potentially profit from — they are mementos that hold special meaning, and perhaps one day, will be passed onto future generations.
Quidd, 2021 And Beyond: The Integration of Blockchain & NFTs
In Q1 2021, Quidd opened its private beta for Cash Account. Prior to Cash Account, Quidd only monetized with the release of new collectibles in the primary market, namely through the sale of blind purchase packs. While fun, blind purchase packs invariably leave many collectors upset. The shift in business model to the aftermarket monetizes at a “transaction moment” when all parties are happy with the outcome.
Chief among the expectation changes are notions of security, safety, and preservation. In the era of Cash Account, collectors are asking, “My collection has real-world value, how do I protect it?”
Enter NFTs and the blockchain.
For five years, Quidd has cultivated an off-chain product, business, and community that has a new problem, one which can only be solved by the blockchain. In other words, Quidd will keep doing what it has been doing on the front-end, except the experience and proposition will be greatly enhanced by connecting blockchain to the back-end.
Quidd’s approach to NFTs is a way for collectors to preserve the value of their items over the long term. Quidd wants its collectors to own their collectibles forever, and Quidd wants to give them the agency to determine what and where that happens.
With Quidd, collectors can collect off-chain for fun or mint on-chain for permanence or profit.
QUIDD Token: Sustaining the community, Empowering Collectors
Despite the indisputable innovations of NFTs, all collectibles markets, even those composed solely of NFTs, face sustainability issues. Therefore, Quidd is introducing the QUIDD Token, the official token of the Quidd community. Its mission is simple: to sustain the Quidd collector community and network participants for the next century.
To do so, Quidd will use the QUIDD Token to forge a new cooperative economic model for its ecosystem, one that aligns motivations not just with Quidd’s collectors, but with additional participants, including rights-holders, artists, producers, retailers, and developers.
There are two hallmarks of this new model:
- Collector Empowerment — Quidd’s new cooperative economic model is designed to empower collectors to earn more, and to do so proportionately to the value they add. This shifts the paradigm from collectors as buyers to exploit or from collectors as sellers to power liquidity, and into collectors as participatory partners with which to cooperate for the betterment of the overall marketplace.
- Market Resiliency — Market saturation and collector fatigue put producers and consumers at antagonistic positions with each other. Collectors must be involved in decisions once exclusive to producers: new production. In doing so, collectors can work collaboratively to ensure that if new items are released, they are accretive to the value of the overall market, including those items that came before.
Quidd is committed to an open and vibrant ecosystem, one where content creators, software developers, and collectors alike are appropriately motivated and receive a commensurate benefit in return for the value they contribute to the network. Further still, it is the marriage of Quidd’s legacy of “collecting for fun” with its new reality of “collecting for money” that makes the future bright. As the Quidd team states in our white paper, “We’re just getting started.”
To stay up to date with all of Quidd’s exciting developments, follow us on social media.
QUIDD Token
Medium: https://quiddtoken.medium.com/
Twitter: https://twitter.com/QUIDDToken
Quidd Platform
Twitter: https://twitter.com/quidd
Discord: discord.gg/xZQx8EKy8R
