Community ambassadors as marketing strategy for your web3 project
Keep your top contributors engaged with regular token rewards
To effectively foster a strong web3 brand, marketing strategy is essential. Raising awareness, creating a following, and coordinating action — promotion of your mission requires a plan to maximize engagement and participation from your target audience.
Growing organization understand that internal resources aren’t enough to achieve sustainability. High-yielding results tend to instead come from community-based contributions, even if there is considerable marketing strategy behind the scenes. For example, top NFT projects, often use carefully staged campaigns to accelerate open participation.
Today we’re seeing more projects cultivate high impact participation from within their communities via ambassador programs, initiatives designed to mobilize members to actively contribute to marketing. So here’s a look into what makes a successful ambassador program and how Quidli can help.
Community ambassador programs
Brands looking for authentic ways to market their community and mission can identify top external participants/contributors from within. By establishing a community ambassador role, you can leverage genuine enthusiasts as freelance marketers on public channels like social media to connect with a wider audience in less intrusive fashion in exchange for token rewards.
As such, community ambassador programs are viable strategies for expanding a token organization’s marketing manpower via a decentralized digital workforce. Basic considerations to start are: Set rules of engagement for your ambassadors to observe, establish incentives (ranging from blue chip tokens such as BTC and ETH to your own token) and terms for distribution, and collectively build up the value of your token and or organization. Engagement can be loosely thought of as online evangelism and advocacy or more tightly defined as specialized tasks such as content or development contributions.
FYI, ~70% of Quidli user organizations today operate in the web3 space; and all are using our Slack or Discord integrations to power token incentive workflows for community members as part of their respective ambassador programs. The most successful has even scaled ambassadors to a committed workforce of 150+. For an idea of what an ambassador role can entail, refer to iExec’s community ambassador rewards program in the screenshot below.
Community ambassador roles & contributions
Through supporting many token organizations with their token incentivization infrastructure, at Quidli we see that every group has their own marketing objectives and definitions of success to achieve. Still, there are certain tasks and activities we can consider to be standard.
Crypto communities live on Discord and Telegram and get/spread news through these channels as well as on Twitter. And so content creation and engagement are the most common marketing requirements from community managers to ambassadors and community members. Popular demands are:
- Written content, mainly blog posts, guides, and translations
- Visual memes to be shared on Twitter as well as engagement with posts
- Video content, mainly to be shared on YouTube and TikTok
- Reviews & ratings for apps listed on App Store, Google Play, etc.
- Growing community — new followers on Telegram, Discord, Twitter, etc.
Then the most effective way to drive participation and contributions is by offering token rewards and incentives which can be dropped as necessary and directly in your community spaces. Quidli streamlines this for both token organizations and their community members to easily send and receive.
If you find community ambassador programs relevant to your own marketing strategy needs, also check out our User Stories videos on YouTube. Watch professional community managers at major web3 organizations like the NEAR Foundation and ETHDenver explain how they use Quidli to scale and grow their communities via incentives for engagement and participation.
Want to add crypto micro-incentives and rewards to your organization’s workflows? Create your account on Quidli or install directly to your Slack or Discord in one click to get started.
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