18 Ways to Get More Followers on Instagram in 2024: Your Ultimate Guide

Suraj Kumar

Published in

QuikAI

8 min readJan 4, 2024

Don’t Buy Instagram Followers
Have a Strong Personal Brand and Value Proposition
Create a Cohesive Instagram Feed
Optimize Your Instagram Bio
Write Your Captions for Instagram SEO
Find the Best Hashtags for Your Followers
Create a Consistent Instagram Posting Schedule
Find Your Best Time to Post
Make Sure Your Instagram Content is Accessible
Work With Other Brands, Creators, and Influencers
Create More Instagram Reels
Optimize Your Instagram Stories Highlights
Create Memes and Other Shareable Content
Lean Into User-generated Content
Run an Instagram Giveaway
Cross-promote Your Instagram Through Other Channels
Analyze High-performing Content
Connect With Your Community

1. Don’t Buy Instagram Followers

The Authenticity Factor: In the digital world, authenticity reigns supreme. Buying followers can harm your credibility, as these faux followers typically don’t engage with your content. Focus on organic growth strategies to attract genuine followers who are interested in what you have to offer.

Long-Term Impact: Short-term gains from buying followers can lead to long-term setbacks. Instagram’s algorithm favors engagement, and inactive purchased followers won’t interact with your content, potentially decreasing your visibility over time.

2. Have a Strong Personal Brand and Value Proposition

Define Your Brand: Your brand is your identity on Instagram. Clearly defining what you stand for and what value you offer to your audience is crucial. This clarity helps attract followers who resonate with your brand’s message and ethos.

Communicate Your Value: Once your brand is defined, consistently communicate your value proposition in your posts, stories, and bio. This consistency will help in retaining followers and attracting new ones who find value in your content.

3. Create a Cohesive Instagram Feed

Visual Appeal: Aesthetically pleasing feeds have a higher chance of attracting followers. Use a consistent color scheme, theme, and post layout to make your feed visually engaging and recognizable.

Consistency is Key: Regularly update your feed while maintaining a consistent style. This helps in creating a lasting impression on anyone who visits your profile, encouraging them to follow you.

FYI: Maximize engagement with an Instagram feed planner! Sync colors, themes, and layouts for an alluring visual appeal. Consistency fosters a lasting impression, compelling visitors to follow your journey.

4. Optimize Your Instagram Bio

Make a Great First Impression: Your bio is often the first thing people see. Use it to make a great first impression. Include a clear and concise description of who you are and what your page is about.

Include a Call-to-Action: Encourage profile visitors to take action, whether it’s visiting your website, signing up for a newsletter, or checking out your latest post. A compelling call to action can convert visitors into followers.

5. Write Your Captions for Instagram SEO

Use Keywords Wisely: Incorporate relevant keywords in your captions to make your posts discoverable. Instagram’s search function uses keywords to display relevant content, so using them effectively can increase your visibility.

Be Descriptive and Engaging: While using keywords, ensure your captions are also engaging and informative. This balance will help in improving your post’s visibility and engaging your audience.

6. Find the Best Hashtags for Your Followers

Relevant Hashtags: Use hashtags that are relevant to your content and audience. This increases the chances of your posts being seen by users interested in your niche.

Avoid Overused Hashtags: While popular hashtags can give you a wide reach, they can also bury your content under a mountain of posts. Opt for niche-specific hashtags to reach a more targeted audience.

7. Create a Consistent Instagram Posting Schedule

Regular Posts: Maintain a regular posting schedule. This consistency keeps your audience engaged and helps in building a loyal follower base.

Avoid Overposting: While consistency is key, avoid overposting as it can lead to follower fatigue. Find a balance that keeps your audience engaged without overwhelming them.

ICYM: Utilize a social media scheduler for consistent posting. It fosters audience engagement, nurturing a loyal following. Strike a balance, steering clear of overposting to prevent follower fatigue while ensuring consistent and engaging content for your audience’s satisfaction and sustained interest.

8. Find Your Best Time to Post

Understand Your Audience: Posting when your audience is most active can significantly increase engagement. Use Instagram Insights to understand when your followers are online.

Test and Learn: Experiment with different posting times and monitor the engagement. Over time, you’ll find the sweet spots for posting.

9. Make Sure Your Instagram Content is Accessible

Inclusive Content: Ensure your content is accessible to all, including those with disabilities. Use image descriptions, and closed captions on videos, and avoid color schemes that are difficult for colorblind users.

Global Audience: Consider a global audience when creating content. Use simple language and provide translations where possible.

10. Work With Other Brands, Creators, and Influencers

Collaborate and Grow: Collaborating with other creators, influencers, and brands can expose your profile to a wider audience. Choose collaborators that align with your brand values and have a similar target audience.

Mutual Benefits: Ensure that collaborations are mutually beneficial. This helps in building long-term relationships that can lead to more collaborative opportunities in the future.

11. Create More Instagram Reels

Engage with Video: Instagram Reels are a fantastic way to engage with your audience. They’re prominently featured and tend to have a wider reach than traditional posts.

Be Creative and Trendy: Keep up with the latest trends and be creative with your reels. This can increase the likelihood of them going viral, thereby increasing your followers.

12. Optimize Your Instagram Stories Highlights

Showcase Your Best Stories: Use the Highlights feature to showcase your best stories. This can give new visitors a glimpse of what your account offers, encouraging them to follow.

Organize Highlights: Organize your highlights into categories for easy navigation. This organization helps followers find content that interests them quickly.

13. Create Memes and Other Shareable Content

Viral Potential: Memes and shareable content have a high potential to go viral. Create content that resonates with your audience and encourages them to share.

Stay Relevant and Relatable: Ensure that the content is relevant to your brand and relatable to your audience. This relevance increases the shareability of the content.

14. Lean Into User-generated Content

Encourage Sharing: Encourage your followers to create content related to your brand. This not only engages your current followers but also exposes your brand to their followers.

Feature Followers: Regularly feature user-generated content on your profile. This can create a community feeling and encourage more users to share content related to your brand.

15. Run an Instagram Giveaway

Boost Engagement: Giveaways can significantly boost engagement and attract new followers. Ensure the giveaway rules include following your account and tagging friends, expanding your reach.

Offer Value: The giveaway prize should be valuable and relevant to your audience. This relevance increases participation and engagement.

16. Cross-promote Your Instagram Through Other Channels

Use All Platforms: Promote your Instagram account on other social media platforms, your website, and in your email newsletters. This cross-promotion can attract followers from other sources.

Consistent Branding: Ensure that your branding is consistent across all platforms. This consistency helps in building brand recognition and trust.

17. Analyze High-performing Content

Learn from Success: Regularly analyze your high-performing posts to understand what works best for your audience. Use these insights to inform your future content strategy.

Adapt and Evolve: Be ready to adapt your strategy based on the performance analysis. This adaptability ensures that your content remains relevant and engaging.

18. Connect With Your Community

Engage Actively: Regularly engage with your followers through comments, direct messages, and live sessions. This engagement helps in building a strong community around your brand.

Listen and Respond: Pay attention to your audience’s feedback and respond appropriately. This responsiveness shows that you value your community, encouraging loyalty and growth.

FAQs

Q. How often should I post on Instagram to gain followers?

A. Aim for a consistent schedule, posting 3–4 times a week. Avoid overposting to keep your content fresh and engaging.

Q. Do Instagram giveaways help in gaining followers?

A. Yes, giveaways can be effective in gaining followers if they are well-planned and the prizes are relevant to your audience.

Q. How important are hashtags in gaining Instagram followers?

A. Hashtags are crucial as they make your content discoverable to a wider audience. Use relevant and less competitive hashtags for better reach.

Q. Can collaborating with influencers rapidly increase my follower count?

A. Collaborating with influencers can expose your account to a larger audience, potentially increasing your follower count if the collaboration is well-aligned with your brand.

Q. Should I focus on the quantity or quality of content?

A. Focus on quality over quantity. High-quality, engaging content is more likely to attract and retain followers.

Q. Is it necessary to have a high follower count to be successful on Instagram?

A. While a high follower count can be beneficial, engagement rate and the quality of your followers (how aligned they are with your brand) are more important.

Q. How can I make my Instagram posts more discoverable?

A. Use relevant hashtags, post during peak hours, and create engaging, shareable content to increase your post’s discoverability.

Q. Are Instagram Stories effective in gaining followers?

A. Yes, Instagram Stories are a great way to engage with your audience and attract new followers, especially when you use interactive features like polls and questions.