How Quiller Empowered Democratic Municipal Officials to Launch Their First-Ever Grassroots Fundraising Program
In politics, fundraising can be challenging and time-consuming, especially for organizations with limited resources. This was the reality faced by the Democratic Municipal Officials (DMO), who struggled to establish a small-dollar donor program due to a lack of time and in-team expertise in online fundraising. With a tight budget that made hiring a professional fundraising agency out of reach, DMO was stuck — until using Quiller helped them launch and sustain a successful fundraising program.
Before Quiller came into the picture, DMO relied heavily on financial support from organized labor and other partners. Without an established small-dollar donor program, they lacked the means to engage a broader base of individual donors, and their team found it challenging to allocate the necessary time and funds to digital fundraising efforts.
This all changed when DMO started using Quiller. Quiller helped the team generate first drafts of fundraising emails while still capturing DMO’s unique messaging, voice, and tone, significantly reducing the manual effort required from the team. This allowed DMO to remain consistent and professional across every email while greatly enhancing productivity.
Conor Heffernan, Deputy Director of DMO, recalls the impact of Quiller: “Quiller has revolutionized our email fundraising, full stop. Drafting an email takes seconds, and we now can go from a blank page to donations into our account in a matter of minutes.
“Our small-dollar fundraising program could not function the way it does without Quiller. Their AI Co-pilot has single-handedly made it possible for our small staff to operate the fundraising program of an organization twice or three times our size.”
Key Benefits and Impact
Launching a Small Donor Program
With Quiller, DMO finally launched a small-dollar fundraising program. Quiller’s AI-powered email drafting reduced the time spent on each fundraising email to just 45 minutes, enabling DMO to send more frequent and targeted communications without overburdening their small team. Month after month, this program showed steady growth, reaching more supporters and generating more donations.
Efficiency and Cost-Effectiveness
One of Quiller's standout benefits was its cost-effectiveness. It provided a sustainable solution that eliminated the need for expensive digital marketing firms. This autonomy allowed DMO to manage their fundraising activities in-house, giving them greater control over their campaigns and the flexibility to adapt strategies without additional costs.
Launching a Recurring Donor Program
The time and resources saved by using Quiller didn’t just stop at efficiency gains. They enabled DMO to launch a recurring donor program — an initiative that had previously been out of reach. The recurring donor program quickly became a success, contributing to a more stable and predictable revenue stream. This continuous financial inflow supports DMO’s ongoing and future initiatives, fostering deeper connections with supporters who are now more engaged in the organization’s long-term vision and goals.
Conclusion
DMO’s story is a testament to the power of Quiller’s value as an AI-powered co-pilot. By automating the initial stages of email creation, Quiller reduced the time required to finalize communications to just 45 minutes. This efficiency allowed DMO staff to focus on other strategic initiatives, improving their operational budget and enabling the launch of a successful recurring donor program. Quiller has proven essential in expanding DMO’s reach and sustainability, showing that even small teams can achieve significant results with the right tools.
