5 Things to Know About Jewelry 💎

Quilt.AI
Quilt.AI
Published in
2 min readMay 23, 2023

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There is a slew of jewelry options online, but we found that Shane Co., Zales, Tiffany & Co, Etsy , and Mejuri are the most popular e-commerce sites based on Sphere’s search analysis.

Gold jewelry is 30% more popular on Instagram than silver jewelry, according to our analysis of nearly 1000 posts.

Men’s jewelry has seen a bit of a reinassance this year, rising 11% over the past year in search interest. The most popular items? Rings and gold chains.

Marriage proposals have gotten bigger, more creative and well-documented than ever thanks to social media. That means fireworks, flash mobs or at the very least a scenic backdrop for the picture-perfect engagement. Sphere found that the most common subculture themes detected within Instagram posts were Romantic Italian and Fairy Tale, marking the beginning of their Happily Ever After.

The gifting of engagement rings is a tale as old as time. There are many factors when selecting the dream ring, but the cut of the main stone is perhaps the most important. Reviewing 600 Instagram posts of engagement rings shows that an emerald cut ring is the most popular shape, followed by the princess cut and oval.

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Quilt.AI
Quilt.AI

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