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5 Things You Need to Know About Retail Brands, Part 2

We hope you enjoyed our previous list of tidbits about retail brands. Here’s part two to round up our retail insights to ten.

Sphere reviewed 500 posts with IKEA hashtags and found that neutral and woody tones remain popular in interior design, perhaps for their perceived ability to create a calming effect and improve moods.

Brand partnerships are often formed to tap into new customers and increase credibility and relevance. The legendary pairing of Nike and Tiffany & Co. is certainly iconic and has generated plenty of buzz on TikTok, but some naysayers don’t believe it’s a good move, with many expecting more from such a unique crossover. What do you think? Is this a hit or miss?

The search for the best mascara is on every makeup user’s bucket list. We found that shoppers tend to scour Sephora, Ulta, Target and Maybelline websites the most when searching for them online.

In the cyclical world of fashion, American Eagle Outfitters has made a comeback and nestled itself into the list of Gen Z’s favorite brands. Search interest in the brand has grown by about 30% this year and is a shining example of how aligning your strategy with causes and values with Gen Zs can pay off.

Last year’s Starbucks holiday campaign got Twitter’s stamp of approval. Like Mariah, the brand has become almost synonymous with the season. Their roll out of new designs and products has become almost tradition, and people love a holiday tradition for the familiarity, joy and nostalgia it brings.

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