Beyond the Buzzer: 5 Things to Know About the NBA 🏀

Quilt.AI
Quilt.AI
Published in
3 min readJun 8, 2023

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As we approach the thick of the NBA Finals, we cap off an unforgettable season with a dose of basketball trivia that you might like to know.

Discover which teams dominated the digital court as we rank the NBA teams based on their Instagram following:

Sphere’s Ad Evaluation found that the brand value most aligned with the NBA is ‘Inspirational’. The teaser for the NBA Finals, which features legendary athletes like Tony Hawk, Magic Jonhson and Larry Bird, encapsulates the excitement of the game and the passion that both the players and fans give to the sport. It hopes to ignite a sense of pride in viewers, and motivate them to live out their own dreams, whatever they may be.

Former Brooklyn Nets’ players Kyrie Irving and Kevin Durant’s trades to the Dallas Mavericks and Phoenix Suns respectively were two of the biggest trades of the season, but Twitter’s reactions to their moves couldn’t have been more different.

The NBA’s popularity continues to soar, with a 14% jump in viewership across their three cable platforms ESPN, TNT, and NBA-tv, while licensed social media videos witnessed a remarkable 29% leap from last year.
The league may be based out of North America, but Google Trends data highlights these countries where the league garners the highest search interest.

The top hashtag and handles detected from over 700 Instagram posts include mostly key teams and players during this 2022–2023 season.

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Quilt.AI
Quilt.AI

We are a culturally rooted, AI powered insights firm that converts millions of data signals into human understanding. Visit us: https://quilt.ai