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Female Financial Literacy in Southeast Asia

My partner invests my money for me.
I still save most of my money in the bank.
Investing is just too confusing so I have not started.

In ASEAN, The Philippines is the only country where women outnumber men in interest in financial topics (55% to 45%)

Currently, the need to earn money still outranks banking and investment requirements for women

25 to 35 year old women are the most active users of fintech

In Thailand, there is growing older female interest in using fintech for investments.

Mainstream banking advertising communicates “be a winner”, while female-friendly finance content says “love yourself”



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