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How Apple’s Ads Reflect Its Past, Present, and Future

Apple Ads

Apple’s 80s Brand Values

  • One person, one computer.
  • We are going for it and we will set aggressive goals.
  • We are all on the adventure together.
  • We build products we believe in.
  • We are here to make a positive difference in society, as well as make a profit.
  • Each person is important; each has the opportunity and the obligation to make a difference.
  • We are all in it together, win or lose.
  • We are enthusiastic!
  • We are creative; we set the pace.
  • We want everyone to enjoy the adventure we are on together.
  • We care about what we do.
  • We want to create an environment in which Apple values flourish.

Apple’s Current Brand Values

  • Best User Experience
  • Innovative Products
  • Quality Service Delivery

Is Apple living up to its current brand values?

Excerpts from Amazon reviews

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