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Insurance products: What concerns consumers, and what can brands do?

Women in a discussion

Insurance tends to be something people keep at the back of their minds. If some of us could have our way, it ideally would be entirely out of mind.

Lemonade’s consumer segments: who are they, what do they hope to achieve and what keeps them awake at night?

Family Drivers:

Frugal Surfers:

Dejected Movers:

How can insurance companies create the perfect brand experience?

On-the-go Engagement

Making Insurance easy to understand

After sales: Pay attention to paperwork pains

Source: Lemonade



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