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Urban Vs. Rural Girls Online: Divergent Pathways or a Bridge to Inclusive Opportunities?

Photo by Ashwini Chaudhary on Unsplash

What are girls in urban areas searching for?

Girls in urban areas foresee a path to opportunities in their school, work, and home lives. They have higher chances of going to school, graduating, and being employed. Through this journey, they are more likely to interact with boys, enter relationships, face workplace biases, and become aware of discrimination and safety.

Urban interests

What are girls in rural areas searching for?

Rural girls, in stark contrast, face a path of uncertainty, shaped by tradition and deeply seeded gender norms, limiting mobility and exposure to the world. Girls in school face concerns around safety, support, and a lack of infrastructure. Search trends show a growing interest in ‘girls schools’, ‘women’s colleges’, reflected in NGO and government initiatives, like Educate Girls, and Beti Bachao, Beti Padao — to enroll and keep girls in schools.

Rural interests



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