Wimbledon — According to Quiqup
The 140th anniversary of Wimbledon is upon us. The world’s most talked about and longest running tennis tournament is back for 2017. Since it’s inception in 1877, Wimbledon has became one of the most highly attended sporting events in the UK every year.
The whole tournament oozes with tradition, and unique characteristics you won’t find at any other sporting event. It is also one of the only sporting events you can still queue up to buy tickets for on the day, although not all of us are fortunate enough to attend (or patient enough to wait in line).
There are many different levels of interest and enthusiasm that one can have in the world of tennis. We have identified 4 key segments of tennis fanatics along with their key characteristics and necessary survival equipment.
The Centre Court Conservatives:
The true heroes of Wimbledon. They believe there is truly no other way of watching the competition other than being situated in the action packed Centre Court. These tennis spectating veterans are always well prepared for whatever the day can throw at them. They have fantastic sun shielding headwear (perhaps from John Lewis) and sunglasses (from Finlay & Co) allowing them to maintain consistent focus on the game. They are also well stocked up on suncream (from Boots) so they can make through the entire event burn free, ready to return again another day. Rain is not an issue for the CCC’s, as the retractable roof on Centre Court provides much needed protection from the unpredictable change in elements.
The Henman Hill Hopefuls:
Henman Hill Hopefuls refers to the individuals that enjoy the action on the 40SqM screen from the comfort of Henman Hill (also controversially dubbed Murray Mound). Due to the popularity of the location it’s often required to camp through the previous night, (in a tent from Cotswold Outdoor) and queue for hours on the morning of the event to gain access. Those who successfully pass this stage can throw down their picnic blanket of choice (potentially from The White Company) and enjoy the day of action ahead. And if it rains, at least they were delivered a quality umbrella (Argos, Sports Direct) by a Quiqee moments before they left home.
The Television Traditionalists:
The majority of us assume this role. This entails haphazardly scrolling through social media feeds to the soundtrack of the live commentary lingering in the background. Only really focusing attention towards the more significant matches, such as the final.. or when Maria Sharapova is on screen. Wimbledon’s staple diet of Strawberries with Cream is hand delivered from Tesco via Quiqup and enjoyed from the comfort of their own homes and washed down with some Pimms courtesy of Your Local Off Licence.
The Wimbledon Wannabes:
The buzz surrounding the sport of tennis at this time of year creates a sensation that can only be described as “Wimbledon Fever”. Possible symptoms of this include but are not limited to: believing that tennis is an activity that anybody can play, enjoy and be good at. As a result of this, tennis courts all across the UK experience a massive increase in usage and sales of tennis equipment peak to an annual high. We recommend treating Wimbledon Fever with a fresh racket and some tennis balls (maybe from Sports Direct) in order to tame the fever and return to a healthy state.
Which one are you?
Philip Crean, Content & Marketing Executive