Creating an Amazing Online Experience
Though every industry and business has unique online goals, most will agree the consumer has certain core needs, either directly or indirectly, which drive their purchasing habits. The focus should be to cater the consumer’s online experience to meet their intent and desires, instead of requiring the consumer to learn the business processes. After all, it’s the consumer that has the final say-so!
Goal #1: Visual Appeal
In years past, website design was fairly rudimentary, being a structure of images, links, and tables (who could forget those HTML tables!). These days, consumers expect more, with the visual appeal and overall look-and-feel of a site being a driving factor of how long they spend on a site and whether they ever come back. Consumers aren’t just looking for a product; they are looking for an experience. Case in point: Apple.
Goal #2: Keep It Simple Please
Consumers don’t want to go on an Easter egg hunt to find how to purchase a product! When a consumer is excited about a purchase, let them make the purchase where, when, and how they want. Simplicity in eCommerce encompasses the entire buying cycle, which actually is less of a buying cycle and more of a web. Let the consumer short cut their buying decision at any time they choose, with the least amount of steps.
Goal #3: Security Matters
There have been too many high-profile situations where stolen identity has lead to millions in fraud and personal pain. Consumers may trust the brand or the product, but when it comes to making a purchase, they also want assurance that they won’t be spending their Saturday afternoon changing passwords thanks to a stolen credit card. Allow consumers to stay on the business’ site and don’t force them to go to a 3rd party where trust and comfort are diminished.
Goal #4: The Follow Through
If a business ships products or handles any returns, make sure the consumer experience doesn’t stop with the purchase. People remember the last interaction, which means that shipping and returns are as important as the marketing and initial purchase. Don’t make consumers jump through hoops to return a product; make it easy and get them back as happy customers. Ultimately, it’s easier (and less expensive) to attract a returning consumer than to find a new one!
— — —
Whether it’s creating a time-limited shop with heavily reduced pricing that is only available to top product ambassadors or adding a store to the intranet pages of a strategic partner, Quivers (https://www.quivers.com)puts your brand in a position where deployment is easy, fast, and robust, all while creating a shopping experience for the consumer that is inviting, comforting, and memorable.
