How to create a business card that won’t get thrown away — Business cards are important marketing collateral. But what should you put on a business card — especially on the reverse side? To answer that, let’s look at what the purpose of the business card is in the first place. The purpose of business cards Business cards are…

Uh-oh, you can’t find your car keys. Last time you saw them was earlier this morning. So you search your pockets. Your car. Your desk. Your bag. You keep searching till you’ve found the keys. After all, you won’t be going anywhere without them! In much the same way, you need to do some searching for keys in your free introductory sessions Not for…

Whenever you have to add text over the top of an image, keep your text readable by keeping these 10 techniques in mind. How to make your text highly visible over a busy background: the tricks designers use… Why did the chicken cross the road in a high-visibility jacket? It’s no yolk. As crazy as it sounds, a company called Omlet in the UK has…

When you were a kid, did you ever think of sending a “message in a bottle”? …

You’re wandering through the mall, in need of a new pair of shoes. Walking around, you check out the stores. Hmmmm, that store looks like it only has trainers and casual shoes — that’s not what you’re after! And that store looks far too pricey… Keep walking, keep walking, don’t…

When was last time you read a company’s blurb (be it a website, brochure or whatever) word for word? It’s rare to read these things word for word — unless you’re really interested in what they’re saying, right? Make reading your information a walk in the park, not a brick…

How to get the most from your Facebook Page Many business owners have created a Facebook Page. Yet many aren’t sure about what they should be doing on their page. Here are some simple steps to help you. 1. Have clear goals First things first: you need to be clear on the purpose of your Facebook Page. Is it to offer tips? Make…

How to get your website visitors to trust you When prospects visit your website, they will decide within 7 short seconds whether they want to explore your site further — or if they’ll hit the “back” button and look at a competitors’ site. A big factor in whether they hang around (or not) comes down to trust. …