Why Creativity Is Still Vital In A Technical Field

Ademusoyo Awosika-Olumo is a New York-based software engineer, along with a personal branding and business coach who helps online service providers and industry experts with their branding, marketing, and business development strategies. She has a wealth of experience across the technical spectrum, but it’s creativity that has helped the innovator and her clients take things to the next level.

Keeping the momentum going

Since graduating from college, Ademusoyo was always showing her technical yet creative spirit. For instance, she started a #MacScientists blog with three other women about the lives and careers of black women in STEM. She also launched a newsletter publication called Society x Tech, which focuses on the societal implications of technology trends.

In Ademusoyo’s wider career, she rose through the ranks to become a senior software engineer at Atlanta, Georgia-based email marketing powerhouse Mailchimp. Then last, year, she fell into entrepreneurship after taking further steps to showcase her passions. As CEO of Creatic Ventures, Ademusoyo helps service-based entrepreneurs position themselves as authorities and cultivate community. This move helped develop her network organically without taking on too much risk.

“I started just started putting myself out there a lot more, and really just began talking about all of the things that I do and the things that I’m really interested in. I was just sharing more about my story. That garnered a lot of interest for people to want to work with me and collaborate with me. I was like ‘Okay I need to make this like a formalised thing, I need to really be on the front perspective,’ because I felt very confident in the fact that I had a good business model, and I had something that could essentially fund itself,” Ademusoyo explains.

“I was very fortunate in the sense that I didn’t have to take any money from like my full-time job to work on my business. Money came in from the investments that I was making. I wasn’t going into debt for running this business. So, I really started to double down and start to get more focused on what being a business owner means and really taking myself from being a freelancer type into having the mindset of a CEO.”

Combining skills

Many people may be deterred from entering a field such as software engineering amid the alleged focus on technicalities. Several students opt to go for a front-facing segment such as branding or marketing as they feel that they can be freer in this route. However, Ademusoyo is an example of how creativity isn’t lost when going for a tech specialism. In fact, by diving deep into this field, she understands the market far better, which has benefited her across the business. The balance of having experience on both ends has done wonders for her model.

“I definitely think one of my biggest strengths, is the fact that I’m very creative and analytical. It allows me to look at technical problems with a broader understanding and just to question a bunch of different things and really be more curious rather than be like, ‘Oh, we have to do it this way.” It just allows me to have different discussions and try to come up with how to really manage those interpersonal communications at work,” Ademusoyo explains.

“Then, on the business side, it is more on the creative side of things. However, because of that analytical nature, I feel I’m able to come up with a good system and good formulas to really help people be creative themselves and help capture what people are looking for when they’re talking to me about their brand and mission.”

Always adapting

Ademusoyo has already adjusted significantly throughout her journey. For instance, she initially offered services such as web design, but now she uses her expertise to help with the broader targets of the business. She concentrates on segments such as brand strategy. Here, she asks in-depth questions and puts together a comprehensive brand analysis of colour, logo, and typography.

Points include how the business is connecting with people, what its goal is, and what problems it is trying to solve. This is where analytics and creativity fuse together to give a comprehensive view, which Ademusoyo highly enjoys as she sees how much her clients are surprised that she can capture so many aspects at the same time.

When it comes to brand content, Ademusoyo began blogging, but now she creates content on social media platforms such as Instagram. This has allowed for her network to grow into new audiences that weren’t necessarily her target.

Connectivity is critical

Overall, Ademusoyo enjoys helping other people create content and tell their stories. She loves highlighting what a business is all about especially when they’re just starting to flourish. The key is to truly listen to a company’s story to help them figure out where they will be best suited in the market to help people connect with them.

This urge to help others link with their audiences is prevalent across the board. For instance, Ademusoyo launched a course called Connect with Content, which is revolved around cultivating community using Instagram. Here, the entrepreneur walks people through a DIY content strategy that is self-paced. Attendees have a year’s worth of access to the course. So, they’re able to dive in while having time to tweak their process and really start to define what it is that they’re speaking about on Instagram and beyond.

Keeping a balance

Ademusoyo recognises her influential role in society. Thus, she continues to take strides to help her wider community. The collaboration with software developer Nicole Daniels on A Different Tech is an example of this. Here, the pair talk all things tech in this engaging podcast.

Notably, Ademusoyo has her eggs in several baskets and takes pride in her accomplishments in each field. It can be a challenge to keep on top of things when taking on numerous ventures. Nonetheless, the enterpriser isn’t afraid to take on a helping hand. For example, she has contractors to offer assistance so she can keep the momentum going.

However, one of the most crucial facts that has helped Ademusoyo excel is that she is extremely organised. She ensures that everything that’s going on in her mind at different times is written down and visualised in some way. This process is at play for all ends of her projects. Ademusoyo concludes that with good organisation and the right people trying to assist you along the way, the creative juices can keep flowing.