🔥 Aha! The Indispensable Insight Generation Toolkit Review
Cards for extraordinary insights!
🤔 What’s in the deck?
What you get when you crack open this toolkit.
→ There is a lovely intro card that explains what an insight is. This helps put the cards in perspective.
→ I also like the insight scorecard, which is part of the deck; it’s simple and easy to understand — you answer a series of yes/no questions like — “Does it trigger an emotional response and a sense of excitement?”
→ Three colored sections are included:
🔴 The Red Cards: 37 sources of insights listed as concepts and questions.
🔵 The Blue Cards: 8 activities focusing on re-defining the problem with approaches like rephrasing keywords.
🟢 The Green Cards: 4 approaches focusing on understanding motivations or challenges.
→ This deck is heavy on discovering new things about your brand, and the word brand is used throughout.
💡What I think.
My overall thoughts about the quality, content, themes, and more.
→ Here we go again. I wish this card box were sturdier and easier to open. The box is thin cardboard.
→ The cards themselves are sturdy and laminated but tend to get very shiny in brighter rooms; you get glares. Also, the contrast on the green cards is a bit difficult, with the words being in white.
→ I wish the cards in the red section were more robust. Even though there are more red cards, they seem lacking in information compared to the other smaller sections.
→ I think this deck uses many industry words and is less conversational; keep this in mind.
😍 My fav cards.
The cards that stood out to me!
🔴 Red Cards
‘Sensory Experience’ — asks how someone would experience your brand through all the senses.“Rituals” — challenges you to think about the rituals people go through when using your category or brand.
🔵 Blue Cards
‘Rephrasing Keywords’ — this helps you underline words that may be buzzwords and think about what they truly mean.‘The Reframing Matrix’ — focused on reframing your problem statements, this card talks about changing the perspective from which you look at the problem. In the middle of the matrix is the problem, and each of the four squares in the matrix is a stakeholder — you then ideate on all the perspectives you might think come from that stakeholder’s point of view as it relates to the problem.
🟢 Green Cards
‘The Laddering Technique (WHY-WHY-WHY)’ — this approach is so powerful. Start with an interesting behavior you’ve observed > Ask, “why do people do that?”> Then continue to ask, “Why is that?”> Ask three or more times to get to the real root of the behavior.
👩💻 How do I use this as a facilitator?
Let’s learn how to put these cards into action.
→ Inspire Activities — This is a deck I use as starting points for activities I might build out in brainstorming or a design thinking session.
→ Brand Strategy Workshops — Many cards in the deck are targeted toward improving and building brand strategies. These are fantastic starters for brand strategy workshop activities. For example, I love the rephrasing keywords activity mentioned above for workshops focusing on verbal identity and messaging.
→ Opening up Curiosity — Many of the cards in this deck are excellent approaches for helping a group open up their mind and be more curious. The Laddering technique, in particular, helps the group with those Why questions; it can also be transformed into a workshop activity!
