New iPhone 4 Ads Tell Us What We’re Missing Without an iPhone

J. Angelo Racoma N2RAC/DU2XXR
racoma.org
Published in
1 min readMar 17, 2011

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“If you don’t have an iPhone, well, you don’t have an iPhone.” That’s how Apple’s latest iPhone marketing campaign goes. Sounds pretty obvious and smug on Apple’s part, but what are non iPhone owners really missing?

Apple has recently released three video commercials, highlighting three features that the iPhone offers: the App Store, iTunes and iBooks.

Apple says if you don’t have an iPhone, you don’t have hundreds of thousands of applications accessible from your phone. You also don’t have the biggest online music store, which has a Genius engine for recommending songs you might like. Do you have a bookstore in your pocket? Not if you don’t have an iPhone.

Of course, these are features that other platforms also have, like for instance Android Market, Zune Marketplace (there’s such a thing?) and Nook. But they’re probably nowhere near as cool as Apple’s offerings, right?

Check out the videos after the jump.

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J. Angelo Racoma N2RAC/DU2XXR
racoma.org

Angelo is editor at TechNode.Global. He writes about startups, corp innovation & venture capital (plus amateur radio on n2rac.com). Tips: buymeacoffee.com/n2rac