Executive Producer- Jammin’ (2016)

The toughest and most rewarding project of my career, I served as the Executive Producer at Qyuki Media for Jammin’- India’s India’s largest original digital music property along with AR Rahman, YouTube icons, Bollywood legends and YouTube India. Produced and executed 10 digital music videos with 10 million+ views, 5k hrs watch time & 20 mn total engagement.

• Crafted key communication strategies in collaboration with brand executive teams
• Lead a talented team of 15 across marketing, artist management, branded activation, production and event management
• Crafted artist & platform specific short-form content for social media, print, TV, achieved 20 mn total audience engagement
• Crafted viral sponsor branded activities across radio, print and digital for Airtel India & Radio One leading to audience engagement increase of 15%
• Executive Producer on-ground for Jammin’ Live — concert audience of 3000 people

Jammin

About Qyuki Media:

A premier content network co-founded by music legend A R Rahman, celebrated India filmmaker Shekhar Kapur and noted digital evangelist Samir Bangara.