How the “crypto crash” creates opportunity for brands interested in NFTs and web3
A Radicle Fireside Chat with Shiv Sharma, CTO @ Lazer and Olly Jones, VP Partnerships @ Palm NFT Studio
Moderated by Radicle Web3 Lead, Drew Rasansky
June 07, 2022 at 2:00 PM ET
Register here!
As the stock market swoons and high growth startups are being re-priced, in crypto we have entered a Crypto Winter. Ethereum and Bitcoin are trading down ~50% from their all time highs, NFT volume have fallen 47%, prices of the NFT bellwether Bored Ape have declined 44% from their highs (but still up year-to-date), and sentiment has fallen off a cliff.
Is it all doom and gloom? Is it all over? If you are a brand, should you move on?
No. We have been here before. As a16z lays out in its 2022 State of Crypto, the crypto market has historically developed in cycles: price increases lead to interest which catalyze ideas and ideas turn into projects and startups which excite people and the cycle begins anew.
Through the ups and downs of this cycle — and despite multiple bear markets — leading indicators continue to improve: more developers are building in web3, more projects and startups are being founded, more new people are being introduced to crypto, etc.
Despite the uncertainty, we believe this is a great time to invest in an NFT strategy. The power of web3 to fundamentally change the brand-to-consumer connection and generate new business models has not changed. The long term success of your NFT project has nothing to do with the price of a Bored Ape, and development and launch costs may be coming down significantly.
To help you make sense of this uncertainty and identify the opportunities, we’re talking to two people building on the front lines and helping the world’s leading brands right now.
People like our friends Shiv @ Lazer and Olly @ Palm.
Lazer Technologies has built some of the most successful NFT Projects in the industry’s short history, including the NBA Top Shot marketplace and 100 Thieves NFT Drop, while Palm has shepherded some of entertainment’s greatest IP — from the Matrix to Batman — into the world of web3.
Shiv and Olly are uniquely positioned to share their thoughts with you, answer your questions and brainstorm why bear markets are the perfect time for companies to build in web3.
In this talk, we’ll discuss:
- How they would help organizations navigate crypto market uncertainty
- Opportunities for brands in this space
- What are some really interesting recent projects
- Where they’re focusing their attention
- And we’ll take your questions.
Bios
Shivam Sharma — Shivam is a Partner and CTO of Lazer Technologies where he has helped scale the engineering team from 15 to 70 and grown revenue from $5m to $30m. Prior to joining Lazer, Shiv has helped found and scale multiple businesses — both of which were later acquired. Shiv holds his bachelor’s degree in Computer Science with a major in Data Science from the University of Waterloo.
Olly Jones — Olly is the VP Partnerships at Palm NFT Studio, a technology company that partners with leading artists, creatives, IP owners, and entertainment companies to onboard them into Web3 and NFTs. He previously ran sales teams in Fintech, Telco and AI verticals and is based in Brooklyn, NY.
