RADICLE WEBINAR SERIES: How Web3 is changing the nature of brand loyalty
A Radicle Fireside Chat with Samir Addamine, Co-Founder and CEO @ Absolute Labs and Ian McMilan, Chief Growth Officer @ Mojito. Moderated by Drew Rasansky, Partner @ Tendril, a Web3 agency by Radicle Labs.
Moderated by Tendril Partner, Drew Rasansky
October 20, 2022 at 12:00 PM ET
Loyalty programs have proven a tried and true method for companies hoping to attract and retain customers. Initially beginning as simple “earn-and-burn” programs in which consumers redeemed points for rewards, today’s loyalty programs incorporate deep 1:1 personalization and digitization to offer relevant, high-value experiences and rewards to consumers. Over time, it’s become clear that the most successful loyalty programs have been those that can leverage the data in a meaningful way through new technological shifts and trends — such as mobile UX and gamification — to unlock new ways of engaging and delight consumers.
We believe Web3 is the next technological shift that enables new forms of loyalty between consumers and their favorite brands.
There’s a reason Starbucks — creator of arguably the most successful loyalty program in existence — is launching its latest loyalty program iteration atop Web3 rails.
Why? If done correctly, Web3 loyalty and membership programs can offer deeper consumer engagement and true ownership of their rewards, allowing them to truly capture the value of their commitment to brands. These rewards can also be interoperable, meaning that they can serve as a “passport”, unlocking exclusive experiences and items across an ecosystem of physical and digital platforms both inside and outside of the loyalty program. We’re just scratching the surface of what Web3 can enable, but the time is now for brands to start exploring the intersection of Web3 and loyalty.
Despite the buzz around Web3 and loyalty, the space is moving fast and can be confusing and hard to navigate. How do you know if a Web3-powered loyalty program is for you? What do you need to know to position yourself for success?
To help make sense of this uncertainty and identify the opportunities, we’re talking with two key actors building the tools necessary to power the next phase of loyalty and membership:
Our friends — Samir from Absolute Labs and Ian from Mojito.
Absolute Labs is a Wallet Relationship Management platform providing an infrastructure for identifying, segmenting, engaging and managing customers in Web3. Mojito is an API platform and dashboard for launching and growing NFT marketplaces, membership programs, and communities.
In this talk, we’ll discuss:
- How Web3 technologies might shape the future of loyalty
- What brands can do today to prepare for the future of Web3
- How Web3 impacts the future of consumer data
- Why brands should invest resources to explore Web3 loyalty
Bios
- Samir Addamine — Samir is the Co-Founder and CEO of Absolute Labs. Prior to co-founding Absolute Labs, Samir founded FollowAnalytics to help enterprise companies build and grow successful mobile channels leveraging mobile marketing automation.
- Ian McMilan — Ian is the Chief Growth Officer at Mojito. Prior to joining Mojito, Ian spent nearly a decade at Nike where he led teams in strategy, retail, and marketing. Ian is an experienced angel investor and Web3 enthusiast with extensive knowledge of building brands, creating IRL experiences, and developing disruptive growth strategies for startups.
