What We Do
We help Digital Health startups turn their ideas into products people love, with our battle-tested product design & development methodologies.
Many entrepreneurs know that a brilliant idea solves a real and big problem.
However, what they might not know is how to validate the idea by confirming it does indeed solve the right problem in the right way on a sufficiently large scale (a.k.a. Product/market fit).
In fact, most startups fail due to ‘No market need’.
Many people also acknowledge that ideas are ‘worthless’ without strong execution, which is a typical challenge for startups founded by non-tech savvy entrepreneurs (e.g healthcare professionals, academics, etc).
We help you validate your startup idea and turn it into a product people love, with our battle-tested product design & development methodologies (inspired by User centred design, Design thinking, Design sprint, Value proposition design, Lean startup, Customer development, Agile, AARRR metrics and more!).
With Digital Health being our main field over the last years, we also help you navigate through the complicated challenges in the healthcare space.
We’re consultants but when we strongly believe in you, your team and your visions we’re willing to work for equity. The point is that we’re here to get rewarded for the impact we make, not the hours we spend.
Why We Do What We Do
“Why not run your own startup with these skill sets?”
Yes, we’re humble yet ambitious entrepreneurs ourselves, also willing to take risks if it’s what it takes to make a bigger impact on people’s lives.
However, we also acknowledge that we can’t go that far on our own if we want to tackle big problems in healthcare.
“If you want to go fast, go alone. If you want to go far, go together.” — African Proverb.
Our ambition is to empower like-minded entrepreneurs who need our digital expertise to bring their ideas to life and we also need their expertise (e.g. medical) to create something that really makes a positive impact on people’s quality of life.
After all, we believe that there are many people like us out there and connecting with those who share the same values, beliefs and passions enables us to achieve greater things on a much larger scale.